In early spring of 2009, Starbucks launched its mobile card app in a humble sixteen stores. The program spread like wildfire. Nowadays many consumers pay for their coffee using a barcode displayed on their mobile phones, scanned at the point of sale. Astoundingly, this technology has lifted Starbucks’ mobile payment revenue beyond that of many other companies – including tech giants like Apple and Google.
Social media is constantly evolving, and Facebook is still a reliable way for businesses to market themselves. If in the real estate business and looking to get more out of your Facebook page, check out nine tips for real estate social media marketing:
A good voice broadcast can be utilized to enhance relationships with customers while increasing sales. In order to create an effective voice broadcast, the campaign must be planned carefully, executed professionally, and designed to meet FCC regulations.
Call tracking lends itself to many industries, including entertainment. Rather than wasting money on ineffective advertising and otherwise simply hoping for the best on the day of the event, utilize call tracking to streamline promotional efforts. Check out a few ways call tracking for entertainment and events makes the planning process easier:
Marketing professionals have long understood the importance of tracking website visitors, but smart phones have changed how consumers search the web. Mobile search is driving billions of monthly U.S. sales calls, converting to revenue at an astounding ten times higher than regular web searches. This is why call tracking for mobile ads is absolutely essential.
Tracking Mobile Ad Efficacy and Making Improvements
JiWire recently launched a new advertising metric capable of accurately measuring the efficacy of location-based mobile marketing campaigns. The 'Location Conversion Index' - LCI - can track recipients of mobile ads to see if they end up shopping at a specific retail location.
