Friday, September 28, 2018

10 Awesome SMS Marketing Tips That Actually Get Results

Smart marketers understand the power of using SMS to yield more clicks, responses, and sales from their marketing campaigns.

That’s because SMS boasts an impressive 98 percent open rate and is nearly eight times more likely to elicit a response than email.

Your customers expect to hear from you via text message. In fact, 85 percent of consumers want to receive text messages from businesses and have the option to reply.

While SMS marketing is rife with opportunity, one wrong move could frustrate your audience and quickly derail your campaign.
Monday, September 17, 2018

5 Best Practices for Creating an Interactive Voice Response (IVR) Survey

You work tirelessly to understand your customers’ wants and needs — requesting feedback, sending polls, or studying their behaviors.

But the best way to learn about your customers is to simply ask them.

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Surveys provide your business with useful feedback that can help you increase customer satisfaction and loyalty and show customers their opinion matters.

Wednesday, September 5, 2018

CallFire Ranks on the Best Place to Work List for Fifth Year in a Row

This August CallFire made the LA Business Journal’s Best Places to Work List for the fifth year in a row. The awards program was designed by the Los Angeles Business Journal and Best Companies Group to identify, recognize and honor the best employers in Los Angeles, benefiting the county's economy, workforce and businesses.

Thursday, August 30, 2018

8 Tips to Boost Your SMS Sales

In an age where 95 percent of people own cellphones, using SMS to drive sales is a no-brainer.

Mass text messaging makes it incredibly easy to reach your customers where they’re most engaged. Consumers spend more than five hours a day on their smartphones.

When used correctly, SMS is an invaluable tool for increasing sales and nurturing customer relationships. But there are some important rules you need to follow.

Wednesday, August 22, 2018

The Ultimate Guide to SMS For Ecommerce

How Ecommerce Companies Use SMS

SMS marketing is an effective way to break through the noise to attract, engage and retain ecommerce customers. It’s scalable, easy to use and can have a powerful impact.

But most ecommerce businesses aren’t reaping the full benefits — and they don’t even know what they’re missing.

Today, we’re covering everything you need to know about SMS for ecommerce, including the benefits, how to use SMS marketing in your ecommerce strategy and the do’s and don’ts of SMS for ecommerce.

Friday, August 17, 2018

Wrapping Up Luke Wilson’s Workshop Series with Interns

This week marked the final conversation that CallFire’s CRO, Luke Wilson, had with the Mission of Hope Haiti interns. Instead of a lecture, Luke spoke to the students in a more conversational setting, pulling together themes from all the previous sessions.


Thursday, August 16, 2018

Step-By-Step SMS Compliance Checklist

With an impressive 98 percent open rate, SMS has quickly become the go-to marketing channel for small and enterprise companies alike. But with text marketing comes a whole new set of SMS compliance laws and best practices.

Friday, August 10, 2018

Luke Wilson Encourages a “Seek to Understand” Mindset

Luke Wilson returned to his mentorship series with local Mission of Hope Haiti interns to talk about the importance of a “seek to understand” mindset. This week he brought Kara Perez, a longtime banking professional, to help coach the future leaders. Luke encouraged students to “bridge the human gap” and pay attention to the people they interact with. That means noticing body language.

Wednesday, August 8, 2018

6 B2B SMS Marketing Strategies to Amplify Results

In a mobile-focused world, it’s no surprise that people prefer to receive text messages over emails. And this fact rings true for business decision-makers as well as consumers. 97 percent of American business professionals are within three feet of their mobile phone at all times.

Friday, August 3, 2018

Luke Wilson and Janice McNair Talk about the Growth Mindset

Last week, CallFire’s CRO kicked off his series of mentorship talks with a group of Mission of Hope Haiti interns. This week, Luke Wilson returned with our Vice President of Finance, Janice McNair to teach the young leaders about growth versus fixed mindset. After talking about the basic concept, they gave personal examples about facing challenges and finding balance.


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