Thursday, February 23, 2017

How to Link Your Radio and TV Ads to Your Text Marketing Strategy

With around 90% of cellphone owners carrying their phone with them wherever they go, adding a text message call to action to your radio and TV ads is a must. SMS doesn’t just boast impressive open and read rates, text CTAs are also the most effective calls to action out there.

Friday, February 17, 2017

CallFire Top Tips: 15 Low Cost Marketing Strategies Every SMB Should Know About

In today’s highly competitive marketplace, SMB marketing plays a vital role in helping small businesses succeed. Advances in technology have revolutionised marketing for businesses of all sizes, and there are now more ways to advertise than ever. 

Wednesday, February 15, 2017

5 Mobile Marketing Tactics for Gyms

How do you turn the New Year’s bump into long-term loyalty? It’s one of the most common issues for gyms across the country: sign-up rates surge in January, fuelled by our New Year’s resolutions, only to decrease over the course of the year.

Tuesday, February 14, 2017

Can Mobile Technology Save Billions for Taxpayers?

Forward-thinking government agencies, like the Missouri Department of Transportation (MDOT), are looking to mobile technology to save taxpayers serious money. The Department of Transportation in Jefferson City, MO, is winning praise for its adoption of new technologies in its bid to save taxpayers millions.

Wednesday, February 1, 2017

6 SMS Marketing Tactics for Restaurants

According to figures from the Pew Research Center, 95% of Americans now own a cellphone of some kind while 77% own a smartphone. Add to that the fact that SMS has a staggering open-and-read rate of 98% and it’s easy to see why SMS marketing is creating such a buzz right now.

Wednesday, February 1, 2017

5 Mobile Marketing Tactics for Valentine's Day

The second-biggest spending holiday of the year is just around the corner. Behind Christmas, Valentine’s Day sees more spending than any other holiday - almost hitting the $20 billion mark last year. And with more of us than ever shopping and gift-searching on our smartphones, this is the year to fall in love with mobile marketing for Valentine’s. 

Wednesday, February 1, 2017

7 Mobile Tech Trends to Watch in 2017

From mobile payments to voice-enabled apps, 2016 was a year that saw mobile technology develop fast. With competition fierce in the world of mobile, mobile tech companies are keeping their pedals to the metal in a bid to deliver new technologies that enhance the user experience.


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