Thursday, May 18, 2017

3 Customer Service Uses for SMS

As app use increases, businesses are understandably keen to make the most of in-app advertising. But as Facebook’s found out with its recent experiments in advertising through Messenger, mobile users dislike it.

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Thursday, May 18, 2017

Running Your Community Group on a Tight Budget with Text Messaging

Non profit organizations and charities often work to the tightest of budgets. But SMS provide a cost-effective way for community groups of all sizes to connect with each other, with potential new members and with the wider community. Text messaging allows organizations to reach a wide audience effectively - all without spending a fortune.

Monday, May 15, 2017

How Do I Integrate an SMS Campaign with My Other Marketing Channels?

Marketing is stronger when all of your marketing channels are working together, supporting each other and cross promoting wherever possible. The flexibility of SMS marketing makes it easy to integrate with every marketing channel, particularly social media, email, print and blogging. How? Let's find out...


Social Media

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Monday, May 15, 2017

How SMS Can Help Your Business Provide First Rate Customer Service

In an age where we can reach friends and family via Skype, Twitter, SMS and Facebook Live, even if we’re on the other side of the world, customers expect it to be just as easy to make contact with the businesses they use. One of the simplest, quickest and convenient ways for people to get in touch about customer service issues is via text.



Monday, May 8, 2017

How to Drive Social Engagement with an SMS Marketing Campaign

Social media has allowed marketers to boost organic traffic and connect with consumers on a more personal level. But social media isn’t the only marketing channel that enables this kind of social engagement. With the right focus, you can utilize your social network of customers via your SMS marketing campaigns too.



Monday, May 8, 2017

SMS Marketing & Local Advertising

Local advertising forms an important part of any overarching marketing strategy, and SMS marketing is ideally suited to the task.

Text message marketing is low cost and boasts an open and read rate that dwarfs that of traditional email and social media. It’s also simple to set up and easily customisable to complement any of your other marketing channels. Large and small businesses can benefit from reaching out via SMS.

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Wednesday, May 3, 2017

7 Ways to Enhance the Retail Experience

The internet has changed the way we shop, and retailers need to keep pace. Online retail offers shoppers convenience and cost savings. Why would a customer shop instore for a product that can find cheaper online, with the purchase made at home and delivered right to their door?

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Monday, May 1, 2017

A CallFire SMS Marketing Checklist

Fast, direct, easily personalized, and with geolocating possibilities, SMS marketing is becoming an increasingly vital part of today’s successful mobile strategies. But it requires careful planning, timing and proper analysis of results in order to get it right.

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Saturday, April 29, 2017

Callfire Tips: 5 Ways to Improve Mobile Security

As we continue to share more of our personal information via our phones - whether it’s personal photos on Instagram, rating the restaurant we’re eating in right now, or paying for a purchase online - mobile security has become an increasingly serious issue.

Saturday, April 29, 2017

IVR Solutions for Healthcare Providers

Interactive voice response (IVR) is an automated system that many healthcare facilities already benefit from. IVR provides a cost effective way of managing medical appointments and delivering important information to patients.

Beyond these common uses, IVR can also be employed to handle inbound calls and collect valuable patient feedback. The result is efficient information flow and appointment handling, while easing the pressure on medical staff.

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