Marketing your automotive business is not as easy as handing out a flier or sending a quick email. It's more difficult to advertise your services because your customers may not actually need you until they have car troubles. And when that happens, they are likely not in the greatest mood.
Do you know which of your advertising channels are generating the highest response? Do you know which ads are producing the greatest return on your investment?
If you don’t know the exact numbers and you are unclear on your high and low ad performers, you are likely wasting money instead of generating a positive return.
As a small business owner, brand awareness and visibility are top priorities as they help you build your customer base and get the word out about your products. Customer engagement is also key as you grow to help you keep current paying customers and encourage them to spread the word to others.
All three of these strategies (brand awareness, increased visibility and customer engagement) are critical to growing your small business. And SMS polling is one strategy that fosters all three without making a huge dent in your marketing budget.
Does your small business generate ongoing leads? If so, it's important to enter the coming year strong with some new strategies to drive growth into the second quarter and beyond. Planning your lead generation strategies now will set you up for a year of increased revenue and forward momentum.
People often view brands as strangers, faceless organizations that sell products they may or may not purchase. But customers like to buy from familiar brands they know and trust. So to raise awareness and increase sales, you need to establish deeper connections and build trust with your customers. And one of the ways to do this is personalizing your marketing campaigns.
Winter is just around the corner, and for businesses, this means potential power outages and occasional disruptions. Though storms cause chaos and have the potential to disrupt operations, they do not have to dismantle your team. With the right communication systems, you can maintain order and keep your team connected as you head into the winter months.
Virtually every business project involves team planning. Whether it is a new initiative, restructuring departments or organizing major projects, more than one person must get involved in the process.
But team planning is not always foolproof. Team members can underachieve and fail to see the importance of their projects. To remedy team planning issues, it requires not only launching goal-focused strategies but also engaging team members, so they feel motivated to participate. Below are five strategies to help your business roll out team plans that get results.
For a small business, managing money can be a difficult task. As quickly as it comes in, it rushes right out, making it hard to grow and reinvest money back into scaling your business. To keep forward momentum, you not only need to keep your costs down but also plug up any money-draining holes so you can remain lean and efficient. One of these money-draining holes is likely debt collection.
A successful voice broadcasting campaign can be a game-changer for small businesses that want to get their promotional messages in front of more customers and increase sales. And since voice broadcasting is cost-effective and automated, it provides brands exposure without requiring a hefty resource investment. It is also a more personal method of customer communication so a high response rate is not uncommon.
As a small business, you may be intimidated by the sheer size of behemoth companies like Amazon, Best Buy and Outback. With their hefty marketing budgets, they can easily take advantage of game-changing mass marketing strategies to reach the same customers you are vying for—the ones you are hoping will visit your humble establishment instead.