Friday, May 29, 2015

Small Business Texting is On the Rise


According to a recent survey conducted by Instantly and commissioned by RingCentral, the use of text among business professionals has become an essential means of communication. The survey, which included 254 US adults age 18 and over, also indicates a need for improved internal communication tools, policies and procedures to manage the increased interaction among employees.

Thursday, May 28, 2015

Email, Push & SMS: Knowing Which Mobile Marketing Tactics to Use, and When

Developing a mobile strategy for your business means blending email, SMS and push notifications into one seamless, ongoing campaign. All are effective means of reaching customers, but understanding the differences between these channels and what they can and cannot do is essential. Let’s examine each channel so you can tailor your mobile strategy as needed:

Thursday, May 21, 2015

How to Grow Your Subscription-Based Business

If you own a subscription-based business – or if you are considering it – there are a few things you should consider in order to grow your sales. The best way to increase your revenue is to look at the small stuff: even the tiniest improvements can create tremendous change for your growth. Furthermore, consider the ways that you can improve your customers’ experience to retain loyal clients. Here are six ways you can grow your subscription-based business.

Tuesday, May 19, 2015

6 Marketing Ideas for Memorial Day

As with any holiday, Memorial Day offers the chance for large and small businesses alike to increase sales, spread brand awareness, and gain new customers in addition to engaging current ones. A holiday that’s considered the official kick-off to summer, Memorial Day is not just about beer, barbecues, and pool parties of course; it’s also about remembering fallen soldiers and what it means to be American.

Check out a few Memorial Day marketing ideas to implement:

Thursday, May 7, 2015

How to Use MMS as Part of Your Mobile Marketing Strategy


When you’re considering how you want to roll out your next mobile marketing campaign, consider incorporating MMS into your strategy. MMS (or Multimedia Messaging Service) is like the bigger, stronger cousin of SMS text messaging: MMS allows you to send texts with different media, namely striking images.

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