The phrase “I need more ‘Me’ time” is one that resonates with most people, and for good reason. Luckily, the last few years have seen mobile industry advances that put “Me time” at millions of user fingertips. According to Arbitron Mobile, each user spends about 864 minutes of “Me Time” on their mobile devices each month.
The web is witnessing a dramatic shift in the way people use it to shop and browse -and mobile devices are the primary cause. All evidence points to an increasing diverse approach to internet activity, with desktop and mobile constantly vying for the attention of users who may also be engaged in other media, such as computer games and television. For advertisers, this shift presents some intriguing possibilities.
Conducting good research is important for any kind of campaign. It allows you to learn about your target audience, know what products and services are most popular and how best to reach your audience and when. By gathering data and statistics, marketers can focus their efforts where results are sure to pay dividends.
With the new year in full swing, you’ve probably already strategized your marketing plan for the coming year. But have you developed a separate program for mobile platforms? If not, it’s time to make your brand more visible to the rapidly expanding smartphone market. Bear in mind some of the following tips when developing your text marketing strategy…
Optimize for Mobile
In the beginning--the beginning of the Internet, that is--marketers were limited in how they reached their audiences. One option was the tacky pop-up ads that peppered Web 1.0, while the other was blanket emails sent to pretty much any existing email address.
Three words: Keep...It...Simple.
Effective marketing campaigns contain a number of key elements. One of the most important is a clear, concise Call-to-Action (CTA) – but it’s not necessarily obvious how to achieve this. When crafting a CTA, be sure to do the following:
Describe the Incentive
China houses some 500 million smartphone users, which unsurprisingly has dramatically changed how Chinese consumers purchase products. Their commercial economy responded to this change using assorted mobile marketing strategies similar to those created in the U.S. and Europe. Now the question is whether such tactics will work as effectively in China as they do in the western world, or if fine-tuning is required.
As smartphone-oriented marketing has grown, advertisers have looked for ways to target other mobile devices in similar ways. Tablets are by far the most prominent of all non-smartphone mobile devices, and their popularity has been growing almost as rapidly as their small screen counterparts.
You’ve seen it when you log onto your Facebook account: ads that seem to speak directly to you and your needs. They might even be from companies whose website you’ve recently visited or they contain content related to a recent online search. Magic? Not exactly, it's Facebook’s ad exchange program, or FBX, and it has reshaped marketing and social advertising.