Thursday, March 26, 2015

How to Do Event Marketing for Realtors, and Do it Right

Even for veterans of the real estate business, an open house can appear dreadful. Home buyers often seem to have difficulty getting out of their own homes during viewings, often wary of inviting strangers into their homes and wanting to gauge interest for themselves. Realtors have it the hardest: trying to get the sellers out and get the potential buyers in can feel like herding cats.

Thursday, March 26, 2015

Six Key Mobile Marketing Trends to Watch in 2015

The mobile marketing trends in 2015 are shifting: many of the trends predicted last year are coming to fruition, AND others that we couldn’t possibly predict are cropping up. Here are six trends that we will see in 2015 and beyond.

Thursday, March 26, 2015

4 Spring Marketing Ideas for Restaurants

Winter is over and Spring is in the air. For restaurants and bars, that means emerging from the hibernation of a typically quiet Q1 and doing everything they can to kick-start the summer season with a strong Q2. 

Tuesday, March 24, 2015

What Does Digital Marketing for SMBs Look Like?

Small businesses are always on the lookout for affordable, effective ways of marketing themselves. The onset of the Digital Age has opened up vast new opportunities for entrepreneurs. Let’s look at the main weapons in the Digital Marketer’s arsenal:

Thursday, March 19, 2015

How Does My Audience Use Mobile for Consumer Research?

In the relatively new world of the mobile smartphone, there’s a great deal of published data that can be confusing to sort through. Recently Google partnered with Nielsen to better understand how consumers use their mobile phones when they decide to shop. There are several key aspects of the study which pertain to mobile marketing and consumers’ mobile habits.

Thursday, March 19, 2015

Mobile & the 24/7 Customer Expectation

The growing need for businesses to have excellent customer service has been compounded by the ubiquity of the mobile user. More than 90% OF U.S. adults own mobile phones – many of which are smartphones – and therefore their access to the internet is constant, all day and everyday. Customer-obsessed companies are rising to the challenge, and taking all of the winnings.

Thursday, March 12, 2015

Content & Mobile Marketing

According to a new report by Adobe and eConsultancy, consumers are spending an average of 103 minutes per day on their smartphones, and a great deal of that time is spent using apps and the mobile web. Time spent on mobile devices increased by 9% in 2014, surpassing even TV in the level of engagement. It’s time to take advantage of that increase in mobile engagement, and mobile content will be key!

Thursday, March 12, 2015

Facebook Sued for TCPA Violation

According to the Telephone Consumer Protection Act, or TCPA, companies are not allow to send automated text messages to mobile phone users without express written consent. And according to plaintiff Mr. Noah Duguid, the social media behemoth Facebook did just that.


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