Wednesday, September 2, 2015

7 Fall Marketing Ideas

School is back in session, and the nights are getting longer. Time to put away the surfboard and put on your coat because fall is upon us. If you missed the opportunity to advertise for Back-to-School or the end-of-summer, fear not. We put together seven great marketing ideas to kickstart and power up your business through the coming season.

Tuesday, September 1, 2015

Why Banking and SMS Is Such a Good Match


Mobile banking has become quite a standard in 2015, with many mobile and smartphone users opting to use their banks’ branded apps to access their accounts. What you might have missed, however, is the increasing use of SMS text messages by banking institutions for internal communications, as well as for customer service interactions. In fact, many experts claim that SMS is an excellent way to communicate with your bank for several reasons:

Friday, August 28, 2015

Infographic: How Mobile Has Transformed Education

Anyone who remembers going to school weighed down by a bag of seam-busting textbooks and leaky pens would be astonished at the tech revolution that's taken place in our education system. Tablets and smartphones are accessible to the vast majority of students, and classrooms are increasingly harnessing the power of the Internet and mobile apps to help our kids learn more effectively. Check out our infographic for some of the key changes to have taken place over the last few years...

Wednesday, August 26, 2015

How to Identify the Right Keyword for a Mobile Marketing Campaign


When the marketing arm of your business makes the move toward SMS, you’ll have to do a little keyword research to maximize the effectiveness of your campaigns. In the SMS world, keywords are unique, often containing letters and numbers that pertain to your product, service, or brand. Combined with a short code, these transmissions allow you to invite prospective customers to opt-in to your customer loyalty programs, or receive a special perk like a coupon or offer code.

Tuesday, August 25, 2015

How Are SMB Owners Embracing Mobile?

In the past year, there has been a significant uptick in the number of small business owners who have utilized mobile for day-to-day company tasks. While this trend has been increasing for some years now, only in 2015 have we seen business owners truly embrace the advantages of managing all aspects of a business from their mobile devices. Here we have compiled some of the data from these latest statistics:

Thursday, August 20, 2015

5 Reasons Customers Opt In to SMS Programs

Expanding your SMS audience can be a Catch-22. Brands that don’t have a large SMS audience don’t typically market their SMS programs aggressively. And weak marketing means audiences don’t know they can opt-in via SMS, so they don’t participate.

To build your SMS audience, take charge and break the cycle. Here are five reasons customers opt in to SMS programs:

1. A Short, Punchy Call-to-Action.

Answer this question: Why should customers give you their mobile numbers?

Thursday, August 20, 2015

The Comeback Kid: How “Old-School” Texting Became the Newest Thing On the Block


Short Message Service (SMS), better known as “texting,” has been around for decades. Introduced in the early 1980s, texting took off in the mid-2000s, becoming the most widely used data application with about 3.5 billion active users by the end of 2010, according to a recent TechVibes article.

Wednesday, August 19, 2015

Pushbullet Has Just Tightened Its SMS Encryption


Once again, Pushbullet has broadened the capabilities of its useful app with the incorporation of SMS encryption. In the recent past, the app, which serves to link all data between personal devices, functioned by storing your data on the servers in plain text: a simple method, yet susceptible to cyber-attacks. The demand for security nowadays has caused many users to call for more protection from Pushbullet’s development team.

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