Wednesday, November 25, 2015

Mobile Messaging: SMS is Set to Stay Top of the Class

You might think that SMS, Short Message Service, is dwindling in the midst of free messaging apps. Just a handful of years ago, SMS texting was the most widely used data application. But smartphones have created a way for us to quickly message, often with groups, using a variety of platforms like iMessage and popular apps like WhatsApp. With all this, you might be surprised to learn that SMS is still one of the primary and most popular ways of communicating. In this post, we try to cover some of the reasons for that.

Wednesday, November 25, 2015

Mobile Technology Has Revolutionized the Food and Beverage Business

Mobile Technology has changed the way we all do business. For the small business owners in the food and drink industry, it has made life much easier. Technology is having a huge impact on restaurants everywhere, but no one is more affected than caterers. The catering industry is a fast paced, ever changing business. Caters must keep track of not only menus but of equipment, schedules, and last minute changes, all while working in the kitchen. Here’s a few ways mobile technology is reinventing the food and beverage industry.

Tuesday, November 24, 2015

Why Marketers Should Take a 'Mobile First' Approach

Facebook announced its first one billion-user day in August this year and has since averaged even more daily active users. Whether marketers like it or not, statistics like these illustrate a shift in the fastest-growing demographic of consumers. In fact, millennials between the ages of 18 and 34 are set to take over the Baby Boomers (adults age 51 – 69) as the largest demographic in the U.S.
Friday, November 20, 2015

The Hottest Mobile Tech Deals for Black Friday 2015

As new models roll out from big manufactures like Apple and Samsung, keeping up with the latest features becomes an expensive endeavor. Mobile deals during Black Friday are some of the most coveted bargains to hit retail stores all year.

Thursday, November 19, 2015

The Benefits of Mobile Management

More than ever before, businesses rely on a diverse fleet of mobile devices to conduct daily operations. From on-the-go business calls to iPad sales presentations, the list of applications is endless for a seemingly endless supply of mobile technology.

There’s a lot to love about technology advancement, but there’s also a lot of regular maintenance tasks needed to ensure these devices are secure and effective.

Monday, November 16, 2015

The Most Striking Mobile Trends in 2015

We’re well into the fourth quarter of 2015 and, despite the regular holiday madness, there are still emerging trends on the mobile marketing front. In fact, with so much change occurring at the end of this year, 2016 is already shaping up to be a prolific time for mobile. Here’s a look at the most striking mobile trends of 2015 along with a brief analysis to help determine successful mobile marketing plans for next year:

Thursday, November 12, 2015

SMB Marketing Ideas for Thanksgiving

Thanksgiving and the official start of the holiday season is quickly approaching, and with it a broad range of marketing opportunities for small and medium-sized businesses. Get creative with your marketing plan and enjoy acquainting new customers with your brand in between bites of stuffing. Check out a few ideas to inspire your marketing strategy this Thanksgiving:

Tuesday, November 10, 2015

Understanding 'Mobile Moments'

Holiday shopping used to be a meticulously planned event, but in today’s world shopping or the booking of services can happen anytime, anywhere. Mobile technology has revolutionized the shopping experience, and many consumers now buy gifts in their spare time rather than getting everything done in one hectic day, such as Black Friday.


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