With around 90% of cellphone owners carrying their phone with them wherever they go, adding a text message call to action to your radio and TV ads is a must. SMS doesn’t just boast impressive open and read rates, text CTAs are also the most effective calls to action out there.
You might already have a mobile marketing campaign, but is MMS marketing part of it?
In today’s highly competitive marketplace, SMB marketing plays a vital role in helping small businesses succeed. Advances in technology have revolutionised marketing for businesses of all sizes, and there are now more ways to advertise than ever.
How do you turn the New Year’s bump into long-term loyalty? It’s one of the most common issues for gyms across the country: sign-up rates surge in January, fuelled by our New Year’s resolutions, only to decrease over the course of the year.
Forward-thinking government agencies, like the Missouri Department of Transportation (MDOT), are looking to mobile technology to save taxpayers serious money. The Department of Transportation in Jefferson City, MO, is winning praise for its adoption of new technologies in its bid to save taxpayers millions.
According to figures from the Pew Research Center, 95% of Americans now own a cellphone of some kind while 77% own a smartphone. Add to that the fact that SMS has a staggering open-and-read rate of 98% and it’s easy to see why SMS marketing is creating such a buzz right now.
From mobile payments to voice-enabled apps, 2016 was a year that saw mobile technology develop fast. With competition fierce in the world of mobile, mobile tech companies are keeping their pedals to the metal in a bid to deliver new technologies that enhance the user experience.