Saturday, April 30, 2016

5 Reasons Your Small Business Should Use SMS Marketing

SMS marketing is not only efficient and affordable, it can help you draw together the various strands of your larger marketing strategy, creating a cohesive campaign in which each element benefits from the others.

Wednesday, April 27, 2016

10 Ways to Enhance the Retail Experience

Looking for ways to enhance the retail experience for your customers? Wondering how you can get those customers into your store, given the myriad of online shopping venues that are offering one deal after another? Turn to technology and join the digital age party.

Friday, April 22, 2016

SMS Messaging Is Drastically Reducing Risks of Pregnancy in Energy Deprived Regions

Between 2006 and 2016, the number of U.S. households with solar panels increased from just 30,000 to more than one million. It’s a huge milestone for renewable energy efforts in the U.S. and a household trend that is expected to increase to almost four million homes by 2020.

Friday, April 22, 2016

SMS Marketing: A Checklist

Content marketing, particularly via mobile, is a multi-faceted endeavor that requires careful planning, execution, and analysis. When it comes down to it, it can be outright intimidating, and often times we forget the details of a campaign while focusing on big picture stuff like ROI.

Tuesday, April 19, 2016

5 Mobile Security Tips

Mobile security is on everyone’s mind lately, especially after Apple resisted cracking open an iPhone linked to the San Bernardino shooting last December.

Friday, April 15, 2016

How to Minimize IVR Frustration

Getting a real person on the phone when you dial a help desk has become more difficult over the years, if not altogether impossible at certain organizations. Instead of employing thousands of operators or customer service reps, the solution for the last 25 years has been interactive voice response systems (IVR), or more commonly, the automated voice you hear just before you’re dropped into the ubiquitous sounds of ‘please hold’ music.

Saturday, April 9, 2016

How the Healthcare Industry Uses IVR

Automated interactive voice response - IVR - is commonly used as a way of reminding patients about medical appointments. It reduces the number of ‘no shows’ and helps healthcare professionals cut costs.

Thursday, April 7, 2016

Healthy Eating: The Latest Lifestyle Improvement with Text Messages

It’s been a struggle of parents around the world for hundreds of years: how do you get children to eat healthy food? Communicating nutritional information to young adults, in particular, was a concern that researchers recently put to the test. Dr.

Wednesday, April 6, 2016

How Nigeria Led the Charge in Africa's Mobile Revolution

For the people of Nigeria, mobile technology brings better communications, but also political strain; the West African country is experiencing growing pains as it rises to become the continent’s largest mobile market.


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