Wednesday, February 25, 2015

Turning Prospects into Customers with SMS

There are a variety of ways to reach current and potential customers these days. Of course, traditional channels, such as print media and telemarketing, are still effective; but any company not also utilizing new media marketing strategies, such as online marketing, mobile advertising, and especially SMS marketing are falling dramatically behind the curve.

Tuesday, February 24, 2015

Using SMS as a Real Estate Marketing Strategy

Over the past decade, automation software and mobile technology have given rise to a whole new approach to realtor marketing. Innovative marketing ideas for realtors -  ideas that would have been impossible to realize even a few years ago - are bearing fruit.

Wednesday, February 18, 2015

8 Real Estate Marketing Ideas that Work

When developing a real estate marketing strategy, coming up with innovative ideas can be quite a challenge; especially since your target market is often quite niche. There may be only particular buyers in the market for the type of properties you offer, but with a little focus and ingenuity, you can identify and target the right kind of clients.

Wednesday, February 11, 2015

Mardi Gras Parade Tracker Brings Coordination to the Chaos

If you’ve ever been to New Orleans for Mardi Gras, then you know it can be a little difficult to navigate. Every establishment has live music playing, there are parties galore, and then there are the parades. How is a first-time visitor to the Big Easy supposed to negotiate the madness and get in on the parades?

Wednesday, February 11, 2015

4 SMS Marketing Ideas for Valentine’s Day

Valentine’s Day is full of opportunities for marketers, provided you have the right kind of message for your business. Consumers are enamored with clever messages that run parallel to the word of the day – Love! Here are a few important SMS marketing strategies to better engage with customers.

Tuesday, February 10, 2015

Generating Leads with Technology

Whether you’re a retail outlet marketing to end users or a B2B corporation with enterprise level clientele, lead gen in the 21st century can feel like a herculean task. To stay up to speed with the best in the business, you’ve got to incorporate the newest technologies into your marketing strategies. Here are some of the best techniques for lead generation using the latest technologies available.

Sunday, February 8, 2015

5 Ways to Generate B2B Leads

There have never been more lead generation channels available to businesses. With so much choice, knowing where to start your efforts isn’t easy. Take a look at these five best practices for finding, nurturing and converting leads. 

1) Identify Your Ideal Customer


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