Thursday, May 19, 2016

Mobile Technology Is Enabling Kenyans to Access Healthcare

There’s an increase in the number of businesses now accepting mobile payment, sometimes called mobile money transfer, including grocery stores, gas stations, and fast food chains across the country.

Both Apple and Android have been busy getting their mobile wallet systems ready for what might eventually become a card-free, cash-free ecosystem at nearly every point of purchase across the U.S.

Wednesday, May 18, 2016

The Ethical Smartphone You Can Fix Yourself

Thirty years ago, the city of Shenzhen was a small river village, located north of Hong Kong in China. Today, Shenzhen is a bustling center of manufacturing, with some 13 million residents now in attendance.

Most of the people in this city work in manufacturing—in fact, this is where many of our favorite Made in China products come from. In particular, this is where Foxconn, one of the companies that builds iPhones and iPads, employs 430,000 people, each of whom make about $300 a month.

Thursday, May 12, 2016

UK Healthcare: Mobile Device Pilot Scheme Proves Successful in Nottingham

Today, communications in all industries rely heavily on mobile technology, which is why it’s almost hard to believe that it’s taken so long for hospitals to begin coordinating their healthcare communications via tech. However, a UK hospital is putting antiquated ways aside in favor for mobile, online communication of patients’ medicine needs, appointments, and other areas of treatment.

Friday, May 6, 2016

SMS Is a Key Ingredient in Good Customer Service

Text messaging has become much more than a highly convenient communication method. It is now an essential ingredient in a good customer service stew, as it provides both businesses and consumers with an effective means of communication that’s not nearly as invasive as phone calls. Considering some 91 percent of the world owns a cellphone, SMS messages will likely remain the favorite business-consumer communication option for a long time.

Thursday, May 5, 2016

How SMS Services Are Shaking Up the Retail Experience

Texting has long replaced phone calls and email as the most efficient way to communicate, with more retailers taking full advantage of SMS services each year. People are practically tethered to their mobile devices in today’s world, and while many get annoyed by phone call solicitations, they don’t mind receiving the occasional text message.

Wednesday, May 4, 2016

Millennials Love Mobile

To say mobile technology is beloved by millennials is hardly shocking. Whether a smartphone, tablet, smartwatch, or any other device with the word “smart” attached, it’s favored by millennials. Businesses should pay close attention to millennials’ buying habits and create campaigns that cater to this group’s ongoing love affair with everything mobile.

Saturday, April 30, 2016

5 Reasons Your Small Business Should Use SMS Marketing

SMS marketing is not only efficient and affordable, it can help you draw together the various strands of your larger marketing strategy, creating a cohesive campaign in which each element benefits from the others.

Wednesday, April 27, 2016

10 Ways to Enhance the Retail Experience

Looking for ways to enhance the retail experience for your customers? Wondering how you can get those customers into your store, given the myriad of online shopping venues that are offering one deal after another? Turn to technology and join the digital age party.

Friday, April 22, 2016

SMS Messaging Used to Reduce Pregnancy Risks in Energy Deprived Regions

Between 2006 and 2016, the number of U.S. households with solar panels increased from just 30,000 to more than one million. It’s a huge milestone for renewable energy efforts in the U.S. and a household trend that is expected to increase to almost four million homes by 2020.

Friday, April 22, 2016

SMS Marketing: A Checklist

Content marketing, particularly via mobile, is a multi-faceted endeavor that requires careful planning, execution, and analysis. When it comes down to it, it can be outright intimidating, and often times we forget the details of a campaign while focusing on big picture stuff like ROI.


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