As app use increases, businesses are understandably keen to make the most of in-app advertising. But as Facebook’s found out with its recent experiments in advertising through Messenger, mobile users dislike it.
Non profit organizations and charities often work to the tightest of budgets. But SMS provide a cost-effective way for community groups of all sizes to connect with each other, with potential new members and with the wider community. Text messaging allows organizations to reach a wide audience effectively - all without spending a fortune.
Marketing is stronger when all of your marketing channels are working together, supporting each other and cross promoting wherever possible. The flexibility of SMS marketing makes it easy to integrate with every marketing channel, particularly social media, email, print and blogging. How? Let's find out...
In an age where we can reach friends and family via Skype, Twitter, SMS and Facebook Live, even if we’re on the other side of the world, customers expect it to be just as easy to make contact with the businesses they use. One of the simplest, quickest and convenient ways for people to get in touch about customer service issues is via text.
Local advertising forms an important part of any overarching marketing strategy, and SMS marketing is ideally suited to the task.
Text message marketing is low cost and boasts an open and read rate that dwarfs that of traditional email and social media. It’s also simple to set up and easily customisable to complement any of your other marketing channels. Large and small businesses can benefit from reaching out via SMS.
The internet has changed the way we shop, and retailers need to keep pace. Online retail offers shoppers convenience and cost savings. Why would a customer shop instore for a product that can find cheaper online, with the purchase made at home and delivered right to their door?
Fast, direct, easily personalized, and with geolocating possibilities, SMS marketing is becoming an increasingly vital part of today’s successful mobile strategies. But it requires careful planning, timing and proper analysis of results in order to get it right.
As we continue to share more of our personal information via our phones - whether it’s personal photos on Instagram, rating the restaurant we’re eating in right now, or paying for a purchase online - mobile security has become an increasingly serious issue.
Interactive voice response (IVR) is an automated system that many healthcare facilities already benefit from. IVR provides a cost effective way of managing medical appointments and delivering important information to patients.
Beyond these common uses, IVR can also be employed to handle inbound calls and collect valuable patient feedback. The result is efficient information flow and appointment handling, while easing the pressure on medical staff.