Friday, April 14, 2017

4 Winning MMS & SMS Marketing Strategies

There are only a few essential elements to every marketing strategy, including MMS and SMS marketing outreach. Get to know these four key areas to ensure that you’re giving your mobile marketing strategy a solid foundation to build on.

Friday, April 14, 2017

SMS Marketing Metrics

As with any marketing program, it is essential that you continually track your text marketing campaign using your metrics. This informs you not just of the success of a particular message or the trajectory of a long-running campaign, but it also highlights areas that are weak.

Which Metrics are the Right For You?

Friday, April 14, 2017

CallFire Tips: 5 Ways to Dip Your Toe in the Waters of Mobile

SMS marketing is perfect for small businesses. Affordable and simple to implement, it’s also incredibly effective - if you use it right...


Monday, March 27, 2017

Why MMS is the Next Big Thing in Mobile Marketing

Many brands are now looking to multimedia messaging service, or MMS, as the future of mobile advertising.

MMS shares all the benefits of SMS and adds some more - no more 160-character limits, and the ability to send multimedia ads, including videos and audio. Major brands like Starbucks and Ikea, and the CBS, Fox and ABC networks, have started using MMS marketing as part of creating more impactful outreach programmes.

Friday, March 24, 2017

5 Ways a Text Program Can Benefit Your Hiking Club

There are lots of ways to make sure all the members of your hiking club are kept informed of the latest news, hikes and get togethers. Via email, your website, social media and text message, it’s easier than ever to keep groups up to date.

If you haven’t added a text program to your communication toolbox, here are five ways it can help your hiking club.

Wednesday, March 15, 2017

CallFire Holiday Marketing Guide: SMS Marketing for Clubs & Bars this St. Patrick's Day

Everyone is Irish on St. Patrick's Day, a holiday that has quickly become one of the top party days of the year. You don't have to sell green beer to get people to choose your club for their chosen location to celebrate this holiday. The right promotional tactic can make your party the talk of the town. SMS marketing can help you to promote your celebration for a higher attendance. Read on for our CallFire guide to SMS marketing this St. Patrick's Day.

Easy to Call to Action

Thursday, March 9, 2017

Can SMS Improve Customer Service?

Thanks to online reviews and social media, customers have a louder voice than ever before. That’s why today, more than ever, it’s so important to provide impeccable customer service. SMS marketing is a handy tool that you can use to help deliver the kind of customer service that earns rave reviews.

Thursday, March 9, 2017

How Does SMS Stack Up Against Email and Social Media

Email, social media, text messaging - it can be difficult to decide which marketing channel is going to work best for you. While SMS marketing is on the rise, there are businesses that feel a little hesitant to hop on board yet another new marketing bandwagon.

Thursday, February 23, 2017

5 Ways to Breathe Life into your Mobile Marketing Strategy

Rolling out a mobile marketing strategy takes work, and in the beginning all that work reaps rewards. But over time it’s natural that your numbers might start to flatline or take a dip. You don’t want all your hard work to be wasted. It’s important to continue to breathe life into your mobile marketing campaigns, keeping your subscribers interested and new customers signing up.

Thursday, February 23, 2017

How to Link Your Radio and TV Ads to Your Text Marketing Strategy

With around 90% of cellphone owners carrying their phone with them wherever they go, adding a text message call to action to your radio and TV ads is a must. SMS doesn’t just boast impressive open and read rates, text CTAs are also the most effective calls to action out there.


Subscribe to The Business Marketing & Communications Blog