Thursday, February 11, 2016

Mobile Payments Soar as the Sharing Economy Booms

The sharing economy developing across almost every mobile device is sharing its success with another business: mobile payment. Whether one cares for the other is irrelevant; what matters is that this relationship will usher in an entirely new era of mobile technology—potentially the quickest and most convenient way in history to make pay stores, friends, and family.

Wednesday, February 3, 2016

Africa's Mobile Revolution

The mobile revolution continues to spread to all corners of the globe and remains a significant presence in Africa. The African continent was once considered a huge risk on the business front, but that idea is changing daily thanks to mobile technology. Africa is currently the second-largest mobile phone market on the planet, with African companies focusing on the growing demand for mobile services, cloud computing, and digital entertainment.

Monday, February 1, 2016

Client Success for 2016

This year, CallFire is taking a closer look at your success. Starting with the team who makes it all happen. Meet Jessica, your Client Success Manager with a focus on getting you started with the right solutions you need! 

Client Success Manager Jessica Ro
Friday, January 29, 2016

Text Reminders in Reducing Blood Pressure

Managing blood pressure and similar chronic diseases with mobile technology was the premise of a recent study by researchers from Oxford University and the University of Cape Town.

Wednesday, January 27, 2016

Healthcare: Minimizing the Impact of No-Shows with SMS

No-shows. This consistent healthcare industry issue is increasingly alleviated through SMS. No-shows result in numerous problems for any healthcare provider, as they make scheduling a replacement within the necessary timeframe next to impossible. This ultimately results in lost revenue.

Mobile technology is eradicating this issue by sending appointment reminders via SMS. More and more healthcare providers are jumping on board the SMS train for this reason, with great results.

Friday, January 22, 2016

How Mobile Is Helping Those Affected by Autism

Mobile devices are a crucial part of people’s lives, and many now wear their smartphones and utilize wearable tech such as smartwatches and FitBit activity trackers on a daily basis. Such devices are also revolutionizing healthcare, playing an increasingly prominent role in the battle against autism.

Thursday, January 21, 2016

Is This the End for iAd?

Late Apple CEO Steve Jobs was hopeful about the iAd, a mobile advertising platform that utilizes emotions associated with TV ads and the interactivity that makes up web ads. Despite Jobs’ ambitions for the project, it appears Apple is bypassing it, or will attempt to revamp it completely.

Thursday, January 21, 2016

How Mobile Tech Changed Healthcare Marketing

Increased tech savvy has allowed the general public to take greater control of their health, as related information and tips are now quite literally in the palms of their hands. More and more physicians and healthcare facilities are using mobile technology to manage patient health care, reminding them of appointments, sharing diet and fitness tips, and otherwise keeping patients engaged about their services.

Thursday, January 14, 2016

Why SMS Is Such a Powerful Public Health Tool

Southwestern Vermont Health Care is a health system providing services to residents of the Bennington and Windham Counties of Vermont, northern Berkshire County in Massachusetts, and eastern Rensselaer and Washington Counties of New York. It’s also yet another example of a healthcare provider harnessing the power of SMS. The provider is encouraging the surrounding community to make healthy choices through a new service that sends inspiring text messages about well-being.

Pages

Subscribe to The Business Marketing & Communications Blog