Monday, August 21, 2017

6 Marketing Strategies to Enhance Your Fitness Business

Getting clients and business leads is crucial to maintaining and building a strong, growing fitness business. But, with stiff competition, it can be tough to gain and keep new clientele. Your marketing needs to be top-notch. Here are some powerful marketing strategies you can put into practice today that will help you generate awareness and attract new clientele for your fitness business. 

Friday, August 18, 2017

5 Essential Marketing Tools for Your Insurance Business

Insurance isn’t exactly a glamorous purchase. To consumers, it’s more of a “necessary evil.” But if you sell insurance, you know that necessary purchases equate to high demand, which is what keeps you in business. 

On the flip side, high demand equals high competition. This is why it’s important for you to understand how to promote your services wisely to get more exposure and outperform your competition. Need some help? Below are five ways you can market your insurance services and get the word out.

Wednesday, August 16, 2017

Add Rocket Fuel to Your Real Estate Marketing with These 7 Strategies

Soon after the financial crisis hit, the real estate industry lost some of its fire, and more than 200,000 Realtors left the industry from 2008 until 2012. But, since 2012, the industry has steadily been returning to its former glory with more Realtors joining than were lost after the crash. 

Monday, August 14, 2017

How to Grow Your Text Marketing List with Interactive Voice Response

For years, marketers have been claiming, “there is money in the list” to urge companies to take advantage of the benefits of building a list of engaged email subscribers. But, with SMS texts producing 6-8 times as much engagement as email marketing, a text marketing list could very well be the "new list in town" and a veritable goldmine for business marketing campaigns. 

Friday, August 11, 2017

How to Save Time and Reach More Customers

How would you like to save time while also reaching more customers in the process? Doing this successfully would fulfill two major business goals simultaneously—becoming more efficient and increasing revenue. 

The sad reality is that executing this takes time—and lots of it. So to help you with this, we have compiled a few smart marketing strategies that will not only help you reclaim your precious time but also attract more customers to your brand. It’s a 2-for-1 deal.

Wednesday, August 9, 2017

5 Tools that Simplify Small Business Data Collection

Analyzing customer data is vital for your small business because it helps you uncover exactly what your customers want. But, tracking and analyzing this data can be overwhelming, especially if you invest most of your time on business operations. You need a way to simplify data collection and analysis so you can focus less on the tedious compilation and more on using the data to improve your business. 

Monday, August 7, 2017

Does Your Small Business Need Big Data?

Customer data has been around for decades and businesses have been using it to understand their customers’ behavior, improve product offerings, and better meet the needs of customers and the employees who serve them. 

Friday, August 4, 2017

How to Determine What Your Customers Really Want

Relying on guesswork and assumptions can be devastating for a business and hinder its ability to grow. Gut feelings are valuable for inspiration and creativity, but when it comes to knowing your customers, the hunches are best left at home.

Wednesday, August 2, 2017

4 Reasons You Might be Losing Customers

Are you worried that your customers will leave you for a competitor? Customer loyalty is important for business expansion, and losing customers can put a wrench in your growth trajectory. Here are some reasons why customers will break their loyalty and run to competitors.

Low Pricing

Monday, July 31, 2017

3 Great Ways to Gather Customer Feedback

Growing a business involves implementing strategies that focus on learning about what your customers want so you can give them solutions they will buy and buy again. The way to facilitate this learning is to gather feedback directly from your customers. The more feedback you can get, the more you can apply their feedback to your products and services and avoid wasting money on unnecessary improvements and poor decisions.

Here are three ways you can start getting feedback from your customers:

1. Website Analytics

Pages

Subscribe to The Business Marketing & Communications Blog