Monday, June 20, 2016

Convert More Sales with Local Mobile Marketing Tactics

Looking for ways to bring more customers near your geographical area into your store? Create a local mobile marketing campaign. Mobile users are now pretty comfortable giving up their geo location information when they use apps and other mobile technology. They realize that allowing brands to know where they are means a better app experience, more relevant content, and even special shopping deals.

Saturday, June 11, 2016

What Do the Joint Commission's New Texting Guidelines Mean for the Healthcare Industry?

Almost two thirds of the people in the United States use smartphones, according to the Pew Research Center, which means that text messaging via these devices is a reliable method of communication. This is why the Joint Commission’s new texting guidelines are relevant in terms of mobile health (mHealth).

Saturday, June 11, 2016

B2B Marketers Flock to New Technologies

B2B marketers are realizing that their target audiences have long been left out of the growing CRM and automation market, and they’re ready to do something about that. These savvy marketing professionals are flocking to new technology tools, and aggressively exposing them to potential customers, in order to attract new clients who also think there’s a better way for businesses to transact with one another.

Wednesday, June 8, 2016

5 Reasons Businesses Need Text Messaging to Reach Millennials

OpenMarket’s recent research into mobile preferences is one of those studies that only confirms what we already knew: millennials overwhelmingly prefer text messages to voice calls when communicating via mobile phones. 

Friday, June 3, 2016

Mobile Tech Is Aiding the Fight Against Leprosy

Leprosy is not a disease of old that’s no longer relevant; it’s become a “neglected disease,” like lymphatic filariasis and malaria. Healthcare nonprofit Lepra is doing something about this neglect via mobile technology. The organization performs services on the ground in Mozambique, India, and Bangladesh to aid those suffering from the aforementioned diseases.

Thursday, June 2, 2016

Can Mobile Technology Really Transform Global Healthcare?

Is mobile technology the future of global healthcare? The Aid & International Development Forum (AIDF) recently released its second report on mobile technology use in regard to humanitarian work with a focus on health. The AIDF Mobile for Development Report Part Two: Transforming Global Healthcare Through Mobile Technology is part of the forum’s AIDF Mobile for Development series.

Wednesday, June 1, 2016

How Clinical Studies are Benefitting from Mobile Tech

Mobile technology is helping medical experts to improve and expand clinical studies, providing an unprecedented wealth of data for research. 

Monday, May 30, 2016

Smoking Cessation Enabled by Text Messaging, Says Study

In a world of instant communication, more people rely on text messaging now than ever before. While text messaging proves to be a convenient way of connecting, continuous studies are showing that it can also be beneficial to our health.

Thursday, May 19, 2016

Mobile Technology Is Enabling Kenyans to Access Healthcare

There’s an increase in the number of businesses now accepting mobile payment, sometimes called mobile money transfer, including grocery stores, gas stations, and fast food chains across the country.

Both Apple and Android have been busy getting their mobile wallet systems ready for what might eventually become a card-free, cash-free ecosystem at nearly every point of purchase across the U.S.

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