Thursday, May 21, 2015

How to Grow Your Subscription-Based Business

If you own a subscription-based business – or if you are considering it – there are a few things you should consider in order to grow your sales. The best way to increase your revenue is to look at the small stuff: even the tiniest improvements can create tremendous change for your growth. Furthermore, consider the ways that you can improve your customers’ experience to retain loyal clients. Here are six ways you can grow your subscription-based business.

Tuesday, May 19, 2015

6 Marketing Ideas for Memorial Day

As with any holiday, Memorial Day offers the chance for large and small businesses alike to increase sales, spread brand awareness, and gain new customers in addition to engaging current ones. A holiday that’s considered the official kick-off to summer, Memorial Day is not just about beer, barbecues, and pool parties of course; it’s also about remembering fallen soldiers and what it means to be American.

Check out a few Memorial Day marketing ideas to implement:

Thursday, May 7, 2015

How to Use MMS as Part of Your Mobile Marketing Strategy


When you’re considering how you want to roll out your next mobile marketing campaign, consider incorporating MMS into your strategy. MMS (or Multimedia Messaging Service) is like the bigger, stronger cousin of SMS text messaging: MMS allows you to send texts with different media, namely striking images.

Thursday, April 30, 2015

How to Make Sure Your Marketing Strategy is Privacy-Compliant


When launching a mobile marketing campaign, it’s essential to remember that failure to comply with mobile channel guidelines is a surefire path to legal trouble. Even huge companies have faced lawsuits because of compliance failure, such as Papa John’s.

Thursday, April 23, 2015

Finding the Right Voice Broadcasting Strategy


An effective voice broadcasting campaign is a great way to save both time and money, as it allows you to communicate with hundreds of thousands of potential and actual clients at once via one spot-on message. Used correctly, a voice broadcasting strategy significantly improves customer relations and experiences. Correct use not only means effective use, but also following federal do-not-call and phone marketing guidelines.

Pages

Subscribe to The Business Marketing & Communications Blog