Monday, January 15, 2018

How to Stay Compliant when Marketing via Phone Calls

While email has grown by leaps and bounds in terms of its marketing effectiveness, the telephone (and cell phone) is still the preferred, go-to device for many consumers.

Monday, January 15, 2018

4 Tools Every Restaurant Owner Needs to Succeed

As a restaurant owner, your life can be quite chaotic. You're constantly juggling problem-solving, putting out fires (metaphorically and physically) and keeping your customers and internal team happy. To mitigate the operational chaos, you need affordable, time-saving tools that can simplify your internal communication and improve customer service.  

Friday, January 12, 2018

Managing Large Call Volumes May be Easier than You Think

High call volumes are not uncommon for many businesses. From winter service disruptions affecting utility companies, to retailers getting hit with holiday calls, and physician’s offices managing the chaos of cold and flu season—the occasional surge of call volume can happen to any business. 

Wednesday, January 10, 2018

5 Benefits of Voice Broadcast for Real Estate Agents

The life of a real estate agent can feel like a roller coaster. One day the leads are pouring in, and the next, it seems like a barren wasteland. To thrive, you need to stay ahead of the competition and keep your lead generation steady and continuous so you can close more deals. But, doing this successfully requires implementing solutions that help you cut costs while attracting and reaching more people with your business. 

Monday, January 8, 2018

A Quick Guide to the Mobile Marketing 'Do Not Contact' List

Texting and voice broadcast are powerful, cost-effective tools for mass communication. Each can help you cut down on time and money investments and get your messages in front of the people who are interested in interacting with your brand. 

But, even though mass communication is cost-effective and efficient, not all of your customers will want to be contacted. And messaging people who do not wish to be contacted can harm your reputation and result in large fines. To remain compliant and avoid customer complaints, you must give contacts an option to be removed from your list.

Friday, January 5, 2018

Avoid These 8 Voice Broadcasting Pitfalls

Voice broadcast is an impressive tool that facilitates mass communication and gives businesses of all sizes the opportunity to connect and engage with customers. 

While voice broadcast is highly effective, it is not completely foolproof, and it's possible to make costly mistakes. To get the most out of your campaigns, we've outlined the common mistakes to avoid below so you can set yourself up for success before starting your new voice broadcast campaign.   

Tuesday, January 2, 2018

How to Boost Attendance at Your Alumni Events

Alumni events are friendly gatherings that bring new and past students and staff together, but for universities, they offer many more benefits. Engaging with alumni can provide financial support, brand ambassadorship and job and internship opportunities for existing students. Alumni can also help boost a school’s reputation and promote awareness. 

Engaging alumni is key to garnering a high participation rate for your event. Below are some ways to market your event, generate interest and get alumni excited about their alma mater.

Friday, December 29, 2017

4 Effective Strategies to Add to Your 2018 Marketing Toolkit

For proactive businesses, the end of the year represents an opportunity for review and reflection. It’s a time to assess the past year’s marketing strategies, analyze successes and failures and devise new tactics for the year ahead. 

But, forging ahead without reviewing popular trends and industry strategies can keep your brand one step behind the industry leaders. Below are four effective strategies to add to your 2018 marketing toolbox to keep you competitive in your marketplace.

Wednesday, December 27, 2017

What Is a Telemarketing Script?

The telemarketer cold call has become vilified by people who value their time and do not like to be caught off-guard with phone calls from strangers. While impatience, skepticism and a disdain for cold calling is a likely culprit for this negative perception, a poorly written telemarketing script is also one of the top reasons these calls do not elicit a positive response. Learn how to create a telemarketing script that converts higher and facilitates a better experience for both prospects and agents.

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