Voice broadcasting is a valuable marketing strategy if you want to connect with customers on a large scale while still maintaining a close personal touch. It can also help you simplify promotional campaigns and send personalized messages easily and efficiently to the people who may be interested in hearing about your brand's products and services.
For small businesses, customer connection is vital to growth and expansion. According to a Gallup poll, consumers will spend more money with businesses they feel emotionally connected to.
Are your customers happy with your business and products? Are they satisfied with your product offerings? Are there improvements that will make them happier? If you don’t know the answer to these questions, you may need to conduct a customer survey.
Part of the growing pains of business expansion is deciding where to invest company resources and where to pull back. And these subtle push and pull movements can largely impact the growth trajectory of small businesses, either positively or negatively.
One such important decision affecting small businesses is when to use interactive voice response (IVR) vs. live agents. Unfortunately, this is not as easy as answering “yes” or “no.” And because it relates to customer happiness, a factor paramount to business growth, it requires a close assessment of several factors.
Nothing is quite as personal and "feel good" as a phone call. Even with the rise of technology, verbal communication still rivals texting and email as it opens the door for a stronger emotional connection between the two parties.
Promotions are necessary to small business growth and customer inspiration, but they are useless if none of your customers know they exist. To extract as much profit potential out of your small business marketing promotions, and raise enough awareness to move ROI in a positive direction, use the strategies below to get more visibility on your promotions.
1. Social media
Take advantage of the social media platforms you currently use for your small business marketing campaigns and get active publishing content around your promotions.
Did you ever talk to people and realize minutes into the conversation that they weren't even listening? Ever feel alone, confused, and abandoned? Well, that’s what customers experience when businesses focus on everything else but them.
Small business owners sometimes think they can't afford high-end technology. In truth, however, technology like interactive voice response, or IVR, has become increasingly affordable over the years. Some might say that you can't afford not to take advantage of this opportunity, and here's why.
Present a Professional Front
You're communicating with your customers, but are you doing it well?
Automation and connection are vital to a small businesses success and continued growth. Automation allows businesses to become more efficient and accomplish more tasks without expending additional money and resources. And connection is necessary for forging relationships that lead to customer loyalty and trust. There are many strategies small businesses can use to accomplish these two important objectives, and one of those strategies is to use voice broadcasting.