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Friday, August 3, 2018

Luke Wilson and Janice McNair Talk about the Growth Mindset

By jterashima@cal…

Last week, CallFire’s CRO kicked off his series of mentorship talks with a group of Mission of Hope Haiti interns. This week, Luke Wilson returned with our Vice President of Finance, Janice McNair to teach the young leaders about growth versus fixed mindset. After talking about the basic concept, they gave personal examples about facing challenges and finding balance.

Monday, July 30, 2018

Luke Wilson, CallFire's CRO, Mentors Tomorrow's Leaders

By jterashima@cal…

Giving back to the community is a fundamental part of CallFire's DNA. Luke Wilson, CallFire's CRO, is getting in the spirit by mentoring local youth leaders in the Mission of Hope Haiti internship program. The interns enter the program to help improve lives in Haiti, and also to help develop themselves. Luke will be giving a series of mentorship talks to the group and we’ll be covering them in our blog here!

Thursday, July 26, 2018

SMS Marketing Best Practices: How to Get Results the Right Way

By CallFire

SMS might seem like a straightforward marketing channel. But blasting your audience with the wrong text messages can produce massive unsubscribe rates. And not messaging your contacts enough can curb your results.

Like any successful marketing campaign, SMS marketing is strategic. It needs to be thoughtful, well-executed and provide value to today’s savvy consumers to stand out in the barrage of messages they receive daily.

SMS Marketing Best Practices - Restaurant Example

Saturday, July 21, 2018

Getting the Most Out of Your Text Marketing Campaigns

By jterashima@cal…

It’s becoming easier and easier to advertise products through email, social media, and texting, but this also means that markets are more competitive than ever when it comes to maintaining subscribers and getting your message out there. Automated text messages are a great way to reach your audience and to drive sales through the roof. More personalized than TV and radio advertisements, mass texting is a great way to communicate directly with your customers.

Friday, July 20, 2018

CallFire Puts on Red Noses to Help End Child Poverty

By jterashima@cal…

At CallFire we don’t clown around, except when it’s for a good cause! Red Nose Day is a yearly event that raises awareness and funds to help combat childhood poverty. It’s also a fun and funny way to show you care! This year CallFire enthusiastically participated, purchasing red noses in support of the charity and we certainly wore our red noses with pride.

Our Austin, TX office got the day rolling with unique ways to rock their noses.

The Santa Monica, CA office was ready to join in the fun too!

Friday, July 20, 2018

How to Use Text and Voice Outreach to Boost Your Political Campaign

By jterashima@cal…

Automated text and voice messages can turbocharge your political campaign communications. With election season fast approaching, now is the perfect time to make sure your outreach game is on point. Here are a few strategies to make sure you are headed for a win:

Get Subscribers Using an SMS Keyword Campaign and Notifications

Use Keyword contests and promotions to get constituents and voters to opt-in to your list. With your list you can use mass text messaging to connect to your voters and volunteers for any number of reasons: