Friday, May 4, 2018

Mass texting is a fantastic way to get the word out about your promotions. After all, with an open rate of 98% you can be pretty sure your message will be read. But what’s the best kind of offer to send? Here are 4 example of effective promotions to send via text.

1. Free Gift with Purchase Offer

Free is everyone’s favorite price, isn’t it? Offering a free gift with purchase gives your customer a real sense of value. After all, they’re essentially getting something for nothing. Make sure to choose a gift that doesn’t cut into your margin too much. Instead pick something that feels good for the buyer but may not be worth a whole lot in terms of dollars and cents. You can even make it a surprise gift, if you want to build a sense of suspense. For example, your text could say “Visit CF Deals from now until May 20 and receive a free t-shirt with purchase of $100 or more.”

2. Buy One, Get One – AKA BOGO

This is another type of offer that makes customers feel like they’re getting a steal. You can execute this offer in a number of different ways, as a buy-one-get-one free, or buy-one-get-one at a lower price or percentage off. For example, you could say “Buy one t-shirt at CF Deals and get one free of equal or lesser value. Show this message to the cashier.”

3. Take a Dollar Amount Off the Total Price

This is the simplest and easiest for customers to understand. Send them a coupon that simply lowers the price. Again, as with other tactics, it’s important not to discount your way into losing money. Play it right, and you could be making a very attractive offer. For example, “Happy Birthday Tom! Use this coupon to get $5 off your next purchase at CF Deals.”

4. Percentage Off a Purchase

Instead of using a flat rate, offer a percentage off. This incentivizes shoppers to buy more! Make the percentage reasonable otherwise you could go into the red. An example of this type of text sounds like this, “Visit CF Deals this Friday and get 25% your purchase when you show this message.”

CallFire is ready help your business succeed with text-based promotions! Ready to get started? Call our Client Success Managers today at (877) 897-3473 to learn more, or check out our prices now!