Monday, March 21, 2016
Such interactions are generally limited to companies that recognize early on that policy and regulation play a big role in their sector or product or to technologists who have a passion for public policy. Examples of successful interaction between startups and policymakers include drone manufacturer Matternet, telecommunication services company CallFire and car-sharing company Getaround. In each of these cases, key personnel made it a priority to interact with policymakers.
Monday, March 21, 2016
According to reports, 90% of startups fail. That’s a staggering figure. Unsurprisingly, it has a profoundly negative impact on the economy. As CFO, you’re intimately familiar with the financial realities your organization faces, and uniquely positioned within the C-suite to ensure your company – whether a startup or established corporation – succeeds.
Tuesday, March 8, 2016
If you run a startup, chances are you’ve encountered the new millennial worker. The generation can be divisive. Critics say that over-nurturing helicopter parents have created a coddled group of young people who expect a trophy just for participating. Even admirers often question their penchant for groupthink, and find its members’ need for constant feedback curious. I choose to like it.
Thursday, March 3, 2016
SMS marketing can be one of the most powerful tools in an organization’s arsenal and as such, should be treated with a degree of judiciousness and respect. With just a few simple guidelines to keep your campaigns within the realm of good practice and good taste, your company can make sure SMS marketing accelerates your business forward instead of backfiring in your face.
Monday, January 4, 2016
Many auto dealerships are feeling the pressure of a changing industry, especially with the rise of digital competitors like TrueCar and CarMax, which are transforming business and customer interaction by offering online and mobile services. One of the best ways to combat declining foot traffic, leads, and sales is to implement new voice and text technologies that allow companies to engage with their customers on their cell phones.
Monday, November 30, 2015
Keeping track of employee schedules, store performance and customer satisfaction is not a job for the faint of heart. Spreadsheet programs have simplified tracking important metrics like food cost and overtime hours, but the latest mobile technology is another option to make the job more manageable.
Tuesday, November 24, 2015
America’s 4G connectivity ranks surprisingly low, at about 78 percent penetration. Even smaller countries like Kazakhstan and Uruguay have proportionally more 4G subscribers than the US. This may explain why the US, along with the European Union, China, and South Korea, can’t agree on the future of telecommunications; more specifically, they can’t decide what 5G is going to be, how, and when mobile users will be able to access it.
Friday, November 20, 2015
L.A. Biz has selected its second class of honorees for its Women of Influence Awards, and CallFire's chief revenue officer, Barbara Palmer, made the cut.
Monday, November 9, 2015
Building a mobile audience is standard practice in the corporate world, as marketers are able to create targeted campaigns and responsive designs for ads and landing pages, and, more importantly, connect with customers on their mobile devices. I have examined each candidate’s website on a desktop browser and on my mobile device, and found that Ben Carson and Bernie Sanders have the best sites on both platforms.
Monday, November 2, 2015
Kauffman v. CallFire, Inc. represents the third consecutive judgment in favor of the company this year. Together, these three decisions demonstrate CallFire’s compliance with the TCPA, providing additional confidence to customers utilizing CallFire’s offerings to engage with their communities.