Tuesday, January 6, 2015
When I left off with my story of summiting Mt. Manaslu, I was just being woken up by my Sherpa guides. But, before I go into the details of summit day, I want to preface my story by recounting an eerie feeling that I experienced for the first time in my mountaineering career. At some point during the expedition -- I don't know for sure when -- I had this realization that death is a real concern when you get up on these big mountains. Death, as in a full stop to life. End. No more mountains. No more family. Poof, all gone in matter of seconds.
Monday, January 5, 2015
Max Porter, strategic partnerships for CallFire explains how companies can use SMS to connect to their customers. Porter urges large businesses to respect their customers, highlight opt-in benefits, and always keep information safe for preserving customer relationships.
Thursday, December 18, 2014
Juggling staff scheduling, bringing in new business, and engaging existing customers are only small parts of the chaotic holiday season for retailers. With multiple moving parts, everyone is required to be running on all cylinders from Black Friday until New Year’s Day. Aside from everyone’s sanity, one important element that often suffers from holiday fatigue is communication. Whether it’s with your own employees, or with customers, it’s hard to maintain one conversation, let alone many.
Wednesday, December 17, 2014
Robin Williams was universally loved and admired, which is why it came as such a shock when the news of his passing made the front page of every paper. Recently, it came to light that a significant underlying factor to Williams' decision to end his life may have been the fact that Williams was believed to have been suffering from Lewy Body Dementia. This recent discovery has put the spotlight firmly on Lewy Body Dementia or LBD, a rare disease that often goes undiagnosed in those afflicted with the condition.
Wednesday, December 10, 2014
Movember has grown faster and bigger than a hormone-powered Fu Manchu. Now in its eleventh year, the phenomenon is not only a bona fide grassroots health awareness movement, it is a brilliantly executed marketing campaign.
Sunday, December 7, 2014
Half a lifetime ago, 22-year-old Neil Papworth sent the first ever short message service (SMS). His fifteen-character missive – ‘merry christmas’ – was sent to colleague Richard Jarvis on December 3, 1992. This act was considered important enough to mark the occasion with a party but not important enough to invite its author. The truth is, nobody really saw the significance of what they were working on.
Thursday, December 4, 2014
CallFire, a Santa Monica-based mobile marketing and customer communication platform for the enterprise, is expanding its footprint into the UK and Europe via the acquisition of FireText.
Thursday, December 4, 2014
CallFire, Inc., the cloud-based text and voice platform that helps organizations communicate with their target audiences, today announced the acquisition of FireText, a UK-based company offering powerful SMS marketing tools to reach and engage with customers.
Monday, December 1, 2014
No one is an expert in everything, but I am confident that I do know a thing or two about venture financing. I’ve been on the fundraising side of the table eight times during my career, raising over $175 million in venture capital, not including mergers and acquisitions, and an initial public offering. There are quite a few points I could cover — I could write a small book on the topic — but I’ll distill the capital raising process down to a few key tips.