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Wednesday, June 15, 2016

Tips and Best Practice to use Call Tracking Software to Power Your Call Center and Sales Platform

By CallFire Blogger
Call tracking is increasingly used by small business to measure ROI on advertising pipelines. Its application as a metrics-gathering tool for advertising makes it an ideal marketing solution. The information that can be garnered from call tracking software also makes it an invaluable call center solution.
Wednesday, June 15, 2016

CallFire Hosts First Biz2Beach Networking "Unconference"

By kim
Last Friday, about 80 business leaders assembled at the Huntley Hotel in Santa Monica, CA, for CallFire's first ever conference, which we called Biz2Beach. The invitation-only attendees included founders, business development leaders, and marketing directors from companies big and small, including NBCUniversal, Mobclix, DDB Los Angeles, Airpush, adly, Mobile Roadie, Disney Animation Studios, BetterWorks, and more.
Monday, August 17, 2015

Mobile Marketing Trends (And Then Some)

By natalia
We're always trying to help our customers improve their marketing strategies and stay informed, so here are a few mobile marketing trends I've been reading about lately -- as well as one overall trend I thought was very interesting.

PEOPLE DON'T LIKE TO TALK ON THE PHONE ANYMORE.

According to Nielsen Media, even on cellphones, voice spending has been trending downward, with text spending expected to surpass it within three years.
Friday, April 22, 2011

CallFire's Mobile Messaging Webinar a Success

By CallFire Blogger

This last Wednesday, April 20th, CallFire hosted a webinar with the help of TMCNet titled "SMS, Voice & Video Mobile Messaging for Small Businesses." The webinar focused on how companies can utilize CallFire to market their business and get results through the simple, yet powerful, communication method of mobile messaging.

Thursday, March 6, 2014

10 Tips to Solicit Opt-Ins for Your Voice and SMS Broadcast Campaigns

By CallFire Blogger
Marketers tend to think of opt-in marketing as a limitation, but I honestly think it’s a benefit. For one, opt-in means you’re communicating with people who say it’s okay for you to communicate with them. So how should you get your opt-in list to grow? Here’s 10 suggestions.
Monday, April 6, 2015

Changing the Name of a Call Forwarding Campaign

By jeff

by Jeff Spisak

Call forwarding: you love it. So much so you've bought a forwarding number from CallFire: 555.123.4567. Now you want to use it, so you have it set up to forward to your business number, let's say that is 444.123.4567. Everyone knows that you can add identifying tags to this on the My Numbers page, but what about the campaign dashboard? When you navigate to that page, all you see are the two numbers sans tags, as in our example below.  Can't we make that more readable?

Friday, December 17, 2010

VIDEO: Engage Customers with SMS Marketing

By CallFire Blogger

by Kimberly Kohatsu

Texting GlovesText messaging has transformed the way people communicate. If you need any proof, check out the way it's transformed fashion. One of this year's Bloomingdale's "Nifty Gifty" suggestions is a pair of gloves with the tips of the thumb and pointer finger cut off, so that these digits are unencumbered while texting.

Wednesday, August 4, 2010

9 Ways to Use SMS Text Messages for Business

By CallFire Blogger

1. News/Updates - Important and time sensitive customer updates can be sent directly to your opt-in client or customer using SMS! Plus, people like knowing stuff first. Send your customers updates about product launches, product updates or events. Consider a news text like a micro-newsletter with bite-size updates.