Consumers may lament that the cost of goods keep going up. While that may be true in some cases, the buying public has it better than ever before with more options to find a single item at the cheapest price possible.

These new windows of opportunity to save a buck have been hitting brick and mortar businesses through a practice known as showrooming - the act of scoping out products in stores before searching online for a better deal.

When developing a marketing strategy for your restaurant, mobile marketing is a fulfilling main course, considering the ease-of-use, cost-efficiency, and overall effectiveness that text marketing offers.

As over 3.5 billion mobile technology users flood the market, the industry of mobile marketing skyrockets alongside, making for one of the fastest growing advertising mediums today. Tech research firm eMarketer approximates that mobile ad spend will increase 400% by 2016, from $8.4 billion to $37 billion.