If you own a subscription-based business – or if you are considering it – there are a few things you should consider in order to grow your sales. The best way to increase your revenue is to look at the small stuff: even the tiniest improvements can create tremendous change for your growth. Furthermore, consider the ways that you can improve your customers’ experience to retain loyal clients. Here are six ways you can grow your subscription-based business.

If you’re debating whether or not to increase your ad spend on mobile marketing this year, consider how the landscape has changed. Many businesses have noted the necessity of mobile marketing for their brands, and there is still plenty of ad space for marketers to grab hold of. No one wants to be left behind, using only classic marketing techniques or simple desktop marketing.

One in five Americans own a smartphone, and most of these people are using their apps. App viewership has increased by a fifth as well (according to Localytics). The trend in app use is continuing to grow. As a desktop marketer, you know you have to follow the trends, but will the same tactics get you in front of your app-using customers?

The mobile marketing trends in 2015 are shifting: many of the trends predicted last year are coming to fruition, AND others that we couldn’t possibly predict are cropping up. Here are six trends that we will see in 2015 and beyond.

According to a new report by Adobe and eConsultancy, consumers are spending an average of 103 minutes per day on their smartphones, and a great deal of that time is spent using apps and the mobile web. Time spent on mobile devices increased by 9% in 2014, surpassing even TV in the level of engagement. It’s time to take advantage of that increase in mobile engagement, and mobile content will be key!

According to the Telephone Consumer Protection Act, or TCPA, companies are not allow to send automated text messages to mobile phone users without express written consent. And according to plaintiff Mr. Noah Duguid, the social media behemoth Facebook did just that.