Grandparents Day 2015 is Sunday, September 13. With nearly 80 million baby boomers currently living in the United States¬—most of them grandparents—companies that fail to target this demographic are missing out.

Apps are great and everybody loves them.

Business executives the world over are embracing mobile technology. Capabilities once reserved for the rich elite are now accessible by even the most cash-strapped start up or sole trader.

As we approach the start of a new semester, businesses big and small are gearing up to hit campuses all over the country. Brand-conscious college students are a key demographic for fashion retailers, publishers, food and beverage makers and stationery manufacturers looking to score new business - business that could last them for years to come.

With a variety of devices used by tech-savvy consumers these days, last touch analysis might not make much of a difference in the long run for businesses tracking mobile sales. Last touch analysis is essentially measuring how a customer is led to a purchase based on the last search or ad channel that customer used prior to the sale. Interestingly, there's a big flaw in using this system, especially for mobile users.

Mary Meeker of KPCB venture capitol is a prolific writer and co-author of several industry defining books including the Internet Trends Report 2015. The near 200-page slideshow dissects high-growth Internet companies, digital behaviors, research analysis and more. The result is insightful and incredibly long, so here are five important themes to emerge from Meeker’s greatly anticipated report.

The rules have changed: consumers now prefer to use their mobile devices as a primary means to seek out and purchase products. As a result, business owners and brands need to alter the way they roll out their digital marketing strategies. Unfortunately, most businesses are experiencing difficulty in meeting their customers’ digital needs.