A good voice broadcast can be utilized to enhance relationships with customers while increasing sales. In order to create an effective voice broadcast, the campaign must be planned carefully, executed professionally, and designed to meet FCC regulations.
Voice broadcasting can be employed for a wide variety of applications: appointment reminders, shipping notices, and changes in policy are commonplace and often welcomed by consumers. Plus, in an age of email and digital advertising, voice broadcasts provide an added degree of humanness – a level of personality and personalization that other types of messages simply cannot emulate.
Here are a few best practices businesses should keep in mind when developing a voice broadcast campaign:
Create a short, high-quality script that runs no longer than thirty seconds, so as not to lose the attention of customers. Utilize the best recording equipment, without any static or skips, and hire voice talent to achieve the highest level of quality. A woman’s voice is often considered more gentle and soothing to the public, or if you wish to sound authoritative, try selecting some talent with an English accent. Messages from the company’s executives also provide a level of importance and brand personalization, so consider using the voice of the CEO or a Vice President for the broadcast.
Never call early in the morning or late at night, and never make a call during typical dinner hours. Sure, some companies do just that in order to catch people when they are most likely to answer, but it’s also a great way to destroy consumer loyalty. Try to call in the late afternoon or just before bed. Most customers will pick up the phone in the evening (before 9pm); but during the day, it is likely that answering machines and voicemails will field the calls. Therefore, tailor separate messages for each scenario and use a voice broadcasting service that recognizes the difference between a live answer and a machine.
Make sure that your voice broadcast recording is an interactive one. Allow your listeners to select options at the end of your recording, such as: a replay of the message, connection with a toll-free support line, or an option to route the call to a live agent with the push of a button. Keep your call-to-action and conversion goal in mind to assure customers know exactly what and how to do what you’re asking of them. Plus, provide your audience with the ability to opt-out of future calls if they so wish, as this is required by law.
You must follow all the rules that the FCC has established in regards to voice messaging for commercial and non-profit campaigns. Failing to comply can result in heavy fines and even lawsuits. Visit their website at www.fcc.gov for more information.
By following these best practices, brands can create voice broadcast messages full of personalized warmth and value. There’s no better and more affordable way to engage a massive audience all at once than voice broadcasting.