Text marketing has become a staple of any business’s marketing strategy. When executed properly, it can generate some very impressive results. With its high open rates and the ubiquity of mobile devices, SMS is a powerful medium to deliver mobile offers and notifications. In fact, with 95 percent of text messages being opened, SMS marketing can be the most cost effective way of breaking through the clutter of marketing messages vying for your customer’s attention.

In the era of social media keeping up with broadcasting trends on platforms like Facebook, Twitter, and Pinterest is vital. However, as critical as it is to broadcast a large net on these large social platforms, many brands are neglecting an equally critical tactic that could propel them even further: narrowcasting. Narrowcasting involves a brand sharing content with smaller, more selective audiences. Unlike broadcasting, narrowcasting is about creating content tailored to compel recipients. Data suggests that narrowcasting is a competitive alternative to more traditional broadcast marketing.

Marketing is a data driven process. Knowing how consumers are accessing content and are making purchasing decisions integral to any marketing campaign. To keep you up to speed with the June’s need-to-know marketing stats, we’ve compiled the following list of text marketing and mobile marketing data:

1. 28% of US C-level execs used their mobile phone to do research on business purchases. Comparatively 25% of non C-level execs made business purchasing research on their smart phones.

The major wireless carriers came together in 2003 to create short codes to allow marketers to easily communicate with mobile phone users. Since then SMS text messaging has exploded in popularity. However, short codes haven’t seen an equivalent growth.

SMS text marketing has quickly become the leader in the mobile marketing advertising medium for good reason. While traditional marketing such as print and direct mail is costly and often lacks the results businesses need, SMS marketing offers unique advantages for small businesses and organizations needing to increase sales, without increasing their advertising budget.

GOTV mobilization is a challenge for any campaign. How a campaign allocates its resources in this late, crucial stage of the campaign can make the difference between winning and losing.

On April 7th, the New York Times ran an article noting the explosive growth of spam text messaging.

In our modern busy world, it’s becoming harder and harder to not only reach your audience, but stick with them. Almost everyone has a cellphone or a smartphone nowadays, so a successful marketing campaign should include SMS text messaging.