Content marketing, particularly via mobile, is a multi-faceted endeavor that requires careful planning, execution, and analysis. When it comes down to it, it can be outright intimidating, and often times we forget the details of a campaign while focusing on big picture stuff like ROI.
The digital marketplace is one of the fastest to grow and evolve. Not only are consumers busier than ever before, they have an abundance of choice, making it tough to grab their attention at the expense of your competitors.
Recent research has shown that SMS text messages can increase opportunities for volunteers to donate blood. By utilizing mobile technology, researchers have discovered that donors are more likely to respond to a text than any other medium.
As smartphone uptake increases, so too does the number of web searches being conducted from mobile devices. Analysts are also noticing that the type of search conducted on smartphones is quite different from the type of search conducted on desktop browsers. Says Phil Harpur of Frost & Sullivan:
Utilizing SMS text messaging as part of your marketing plan is one of the best ways to reach consumers. Study after study shows that texting is a highly effective way to connect as it has the highest open rate of any other type of communication, such as phone calls, emails, etc.
