Monday, July 2, 2012
By Ryann T, Follow me on Google+
Marketing is a data driven process. Knowing how consumers are accessing content and are making purchasing decisions integral to any marketing campaign. To keep you up to speed with the June’s need-to-know marketing stats, we’ve compiled the following list of text marketing and mobile marketing data:
- 28% of US C-level execs used their mobile phone to do research on business purchases. Comparatively 25% of non C-level execs made business purchasing research on their smart phones. Those numbers were 21% and 12% respectively on tablets. eMarketer
- 50% of smartphone users have scanned a QR code, while 18% of those have made purchases after scanning. Mashable
- Response rates on SMS text messaging are 8 times greater than that of email. Mobile Marketer
- The number one secondary action after reviewing a mobile search is placing a call. xAd
- Worldwide SMS traffic will increase from 1.6 trillion messages in 2011 to 7.7 trillion messages in 2016. Fierce Mobile Content
Total time spent on a device versus percent of ad dollars spent on the medium:
- Print: 7% vs. 25%.
- Radio: 15% vs 11%.
- TV: 43% vs 42%.
- Internet 26% vs 22%.
- Mobile 10% vs 1%. Kleiner Perkins
- Mobile generated internet traffic growth has increased 10 fold in the past three years. In 2009, 1% of internet traffic came via a mobile device. In 2010 it reached 4%, and 2011 it accounts for 10% of traffic. Kleiner Perkins
- The top three locations consumers research products on their mobile devices are at home (58%), “on the go” (43%), and in store (31%). eMarketer
- 43% of smartphone owners use their mobile phone to research products advertised on television, while 40% report searching in response to in-store ads. eMarketer
- SMS text messaging has a 98% open rate and 83% are opened in the first three minutes.
- The number of apps per smart phone has increased 28% since 2011, from 32 apps to 41. Nielsen
- Internationally, there are 953 million smartphone subscriptions, whereas there are 6.1 mobile phone subscriptions. Kleiner Perkins
- Leading smartphone activity for today’s consumer include text messaging (74.3%), photos (60.3%), email (40.8%), and social networking (35.3%). Mashable
- Since 2008, there has been a 153% compound growth rate in mobile app and ad revenue, which makes today’s total mobile advertising revenue at $12 billion, of which 29% comes from ads and 71% comes from mobile apps. Kleiner Perkins
- More than 50% of Facebook users are uneasy buying products through services through Facebook, versus 8% who feel extremely or very safe. eMarketer
- Using mobile phones to report malaria outbreaks in Africa has reduced the average government response time to outbreaks from four weeks to three minutes. Mashable
- The size of an average retailers mobile database is typically between 2% and 10% of their email database. Mobile Marketer
- Smartphone usership is expected to account for 74% of all US mobile phone users by 2016. Harris Interactive
- 31% of US mobile phone owners who did not already receive text marketing messages expressed interest in SMS marketing, 10% of which reported being “extremely interested.” eMarketer
- SMS text messaging revenue will increase at a compound annual growth rate of 3% over the next five years and return $722.7 billion in worldwide operator revenues between 2011 and 2016. Fierce Mobile Content