Friday, February 15, 2013
The advent of mobile devices sent tremors through the marketing and advertising world; after all, it’s easy to forget that a hand-held device with the capability of a web browser and the ability to maintain accounts and make purchases online is nothing short of amazing, and is still a relatively new technology.

Thus, as devices began finding their way into the pockets of the first responders to the mobile trend, companies began implementing marketing campaigns and interfaces designed to appeal to forward-thinking, tech-savvy individuals who were likely to buy the smarter devices as they became available. These early technology adopters helped set the trends which mobile advertisers have followed for years.

Now, as these technologies are prevalent in every strata of society and are readily available to almost anyone, companies must adapt their mobile outreach standards to make their products and services accessible to the mainstream. Modern mobile users tend to be more active in managing their online accounts and purchases, and expect competitively placed updates amongst the applications they use on a daily basis.

One of the easiest ways to help keep your business current is with CallFire. Our SMS gateway services and IVR allow you to keep in touch with the needs and preferences of your client base while conducting research to expand upon it. It’s easy to design your own IVR phone tree to reach out and really get to know your customers, which is half the battle.

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