Voice broadcast is an easy and cost-effective way to send alerts, updates, notifications and promotions to customers and employees alike using real voices. Send one or thousands of messages instantly depending on industry and needs. Creating an effective voice broadcast, however, means ensuring it passes the “What’s In It For Them?” (WIIFT) test. Let’s look at a few questions to ask regarding this “test”:
Is it Simple to Use?
Customers aren’t interested in a mobile marketing tactic that’s complicated or otherwise takes forever to use. We live in an increasingly fast-paced world, and people are busier than ever. As such, they’re going to lose interest quickly if a product or service is too “involved” or otherwise takes a lot of time to use. Voice broadcast is an easy solution that requires a simple “press 1” process for transfer to a sales or customer service team.
Is it Free?
Another thing customers love? Freebies! Setting up a voice broadcast or any mobile marketing solution that offers customers a free product or service is an easy and effective way to maintain relationships with current clients while attracting new ones. A campaign featuring free product samples or services may cost a little up front; however, the rewards over time are innumerable. It is rare for a customer to say no to a freebie, especially if they already use the brand or have had their interest piqued.
If It Isn’t Free, What About Discounts, Coupons and Other Promotions?
A voice broadcast doesn’t have to involve free stuff—it can also offer customers a special discount or other interesting promotion. As with freebies, discounts and special promotions make customers feel like a business cares about them and is willing to go the proverbial extra mile to see them satisfied. Use promotional voice broadcasts to offer any number of discounts, sales, coupon offers and other creative promotions.
Does It Make Life Easier?
Any product or service a company can offer that “makes life easier” for customers is always a win. Think about what customers frequently ask for and create an effective voice broadcast or other campaign from there. Anticipating customer needs and providing solutions before they ask is also key to attracting more customers and driving more traffic to a website. Ask who customers are, what they do and how to solve some problems they may have.
Is it Entertaining?
While this doesn’t have to apply to every voice broadcast promotion or other campaign, it’s still a good idea to entertain customers whenever possible. Games, trivia, contests...anything a business can do to make a promotion or special alert more entertaining is always a plus.
Use these questions to create an effective voice broadcast for your company today! It’s simple to set up and adds that special, personal touch.