Three words: Keep...It...Simple.
While content on the internet grows exponentially on a daily basis with the constant addition of millions of blogs, articles, videos and photos, more and more people are viewing them on a screen that is just a few inches tall and couple of inches wide.
According to Pew research, 63% of adult mobile phone owners use their cells to access the internet.
What this means is that content needs to be kept succinct, easy to read and simple to navigate. For marketers and business owners, this is particularly important with regards to mobile content marketing strategies, as mobile devices offer a distinct platform for navigation when compared with traditional desktop browsing.
A recent study by Nielsen and Google revealed that 77% of mobile searches are actually performed at home or at the office, even when a desktop was available. The choice seems to be pretty clear-cut: The convenience of a hand-held mobile device, though it may be harder to see, is emerging as the more popular platform.
Mobile marketers also need to understand that when users interact with a mobile device, those activities are usually task-oriented. In other words, users have an idea of what they want to achieve, whether it’s finding a location of a business or looking for a specific product.
With this in mind, the mobile environment is not the time for clever, flashy or esoteric designs. The primary objectives in the mobile environment are to deliver concise, relevant content as quickly as possible, display it in a seamless and appealing format, and provide the desired end result with as few clicks and as little scrolling as possible.
According to Wired.com, additional ways to draw traffic to your content via a mobile device is by doing the following: Write entertaining headlines, use short but clever videos, use close-ups and medium shots for photos and think about how you can take advantage of the mobility of the devices and offer content about the user’s location, and how you can alter your work to take advantage of swiping, tapping and touching.