Churches often rely on volunteers and limited resources to get things done. Today we may think of mobile technology in the context of the for-profit world, but there's no reason that nonprofits couldn't benefit from the time- and cost-saving it offers, too. Young members of your congregation are glued to their smartphones, and while this would be problematic during church services, at most other times this can actually work in your favor! Before we discuss the ways mobile technology can help your organization, let's talk about two mobile services that can help do that:
A. With SMS Text Messaging, you can communicate meaningful and urgent messages far and wide, instantly reaching a vast number of people all at once. This is a quick and effective way to engage with staff and your congregation members. Just think, over 95% of text messages are read within the first five minutes.
B. Voice Broadcast can be used to send up to thousands of voice messages with ease and affordability. Messages are customized to provide a personal touch while features like "Press 1" allows listeners to be transferred to a live person.
Exactly how can text messaging and voice broadcast work together to help your organization achieve its goals? Here are 7 ways:
Use voice broadcast or SMS texting to remind your congregation members of prayer meetings, special offerings (as for holidays like Christmas and Good Friday), retreat sign-ups, and congregational meetings. You can also make weekly announcements, as well as let your members know how close your organization is to reaching its fundraising goals.
Ministry News and Signups
Voice broadcast and text blasts can also be used to keep your members informed of news about various ministries. For instance, parents may be sent texts regarding children's ministry or perhaps your missions department needs a thoughtful personalized message to encourage signups.
Urgent Messages and Alerts
Traffic and parking issues, as well as other urgent issues like scheduling changes, can be communicated quickly and easily to many people through SMS texting or voice broadcast.
Send texts or voice broadcasts to encourage member participation in congregation-wide activities like fasting or a devotional series. Messages can be personalized.
Raise awareness and build excitement about future events and coordinate attendance via text. Then send a voice broadcast reminder.
Virtual Prayer Box or Suggestion Box
Encourage members to text in prayer requests and suggestions. They will appreciate feeling they've been immediately heard!
Drip Campaign For New Members
Finally, take advantage of mobile technology to keep your congregation growing! SMS messaging is the perfect way to get the attention of new members through drip campaigns—a strategy that sends a pre-written set to members over time.
When technology meets conviction, organizations can truly change the world. These are just 7 simple and effective ways your church can communicate with staff, members, and volunteers in this mobile-driven culture.