Tuesday, January 7, 2014

As you read this, the number of cell phones will be exceeding the world’s population. That’s more than seven billion mobile phones on the planet - a staggering number by any standard. These devices have become a new means of generating revenue for all kinds of industries. A significant element of the new mobile economy is the ability to market through mobile devices, and SMS text messaging is one of those tools leading the charge.

What is SMS text marketing?

Have you ever texted a keyword to a number to receive a discount at a restaurant or participate in a primetime television competition? By texting a keyword to a number, Ex. “Text FREE SODA to 81818,” the user has now opted-in to receive not just a free beverage, but additional notifications from the company for event notification, advertisements of a new product, etc. With opt-in text marketing lists doubling each year, SMS marketing has become an increasingly popular mobile marketing tactic. As major brands shift their mobile marketing initiatives to SMS campaigns, advertising and mobile agencies are looking for elite SMS platforms on which to host client campaigns. Now agencies and SMS resellers, acting as white label SMS marketing brands, are using CallFire’s advanced SMS API to launch holistic mobile marketing campaigns for their clients.

A Premium SMS Integration Platform

CallFire offers an innovative API that has become vital to agency level mobile marketing campaigns. With CallFire’s advanced API integration platform, agencies can link their clients’ existing customer management and marketing information to a variety of mobile communication tools, including SMS blasts, text surveys, responsive keyword campaigns, text-to-pay notifications, and more. CallFire’s integrative system offers intricate analytics for all campaigns, allowing agencies to properly value marketing efforts while proving ROI to their clients.

CallFire’s mobile marketing API integrates with a variety of both common and custom-built CRMs (Customer Relationship Management), proprietary mobile apps, and uniquely developed web applications and backend architectures. This allows mobile marketing agencies to create truly customized mobile marketing platforms specific to each industry vertical and each client’s needs. After an initial shyness to the concept of text message marketing, businesses have been rapidly catching on to the possibilities. Survey data from RingCentral illustrated the trend: 82% of respondents in their survey said they use texting daily for business. Additionally, 32% said they have used texts to close a business deal.

As marketers fall more and more under the gaze of “going mobile,” SMS texting is at the forefront to exponentially broaden reach with consumers. To be ahead of the curve is the best position to be in and integrating an affordable mobile marketing API is the seamless transition marketers and their clients need to not only stay neck and neck with competitors, but to be head and shoulders above the rest.