Monday, February 18, 2013
This year’s holiday shopping season showed a massive increase in mobile commerce, with individuals across the nation choosing the convenience of comparing and shopping online over shopping in physical brick and mortar establishments. This is leading to a monumental shift in the way we as consumers purchase goods and services, and putting power in the hands of the tech savvy individual.

When competitive products and promotions can be compared via reputable sources with a few finger swipes, it endows consumers with greater choosing power than we’ve ever seen. Huge companies are scrambling to cater to the mobile market, and attempting to balance their revenue from physical retail locations with the burgeoning application based mobile market.

Small and upstart businesses should see this as a keen opportunity to build an integrated business plan from the ground up, and should dedicate marketing dollars to building their mobile business alongside the traditional storefront. Indeed, many upstart retail companies forego a brick and mortar location altogether, preferring to focus solely on the futuristic aspects of commerce.

Wherever you fit in the grand scheme, it’s always a good idea to pay attention to trends in mobile advertising because whether we like it or not, it’s impossible to not be effected. CallFire exists to help lighten the load and help you keep abreast of global marketing trends and build your business with services like call tracking and IVR virtual receptionist services. 

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