Thursday, February 7, 2013

Getting people to join your gym is about changing their behavior. It’s about getting people who would rather sit on the couch, or stay at work late, to add another priority to their daily routine: exercise. Motivation alone isn’t always enough to change that behavior, it usually requires a little social innovation. 

There are few things as important in the fitness industry as relationships. A client’s relationship with their trainer, a member’s relationship with their gym, and members’ relationships with each other. The fitness industry is an industry of salespeople, albeit very healthy and physically capable salespeople, who recognize that interaction and word-of-mouth referrals are the best channels of growth in this industry.  You may ask, “What turns motivation and relationships into an incredible customer experience and exponential business growth?”. The Answer: awesome communication tools.

The most valuable form of communication today is text messaging. It allows for a quick interaction and guarantees 99% of the participants receive, AND READ, the message. This is where we come in. CallFire will provide you with Keywords to build your mobile database with opt-in members, and give you the ability to send large-scale text broadcasts. We have technology that includes keyword triggers, allowing you to use one keyword relating to your business, but customize your response to different groups of opt-in members.  Text messages can be applied in many ways, and with our system, you can easily text one customer as you would 100,000 regarding: 

Subscription Based
Marketing Promotions    
Club Events/Updates    
Due Balances/ Membership Renewal.
 Trainer BasedMotivational TextsDiet/Work out DetailsAbsentee Check-up
Text messaging is still young. Only now is the fitness industry recognizing its ability to dramatically increase sales and create happier customers. Customer loyalty in this sector is determined by a gym’s relationship with its members, who will rationally move towards more value for cheaper prices. In this instance, the value is that relationship, and the cost for a gym to manage that relationship is incredibly small…with our product. 

Current CallFire Clients:

  • Gold’s Gym
  • Planet Fitness
  • Anytime Fitness
  • Curves

Additional Resources: