Friday, December 28, 2012
One of the most important facets of doing business online or via mobile applications today is a user’s ability to contact clients, customers, and subscribers instantaneously. This can be accomplished in various ways, such as an auto dialer with voice broadcasting, IVR solutions, and mass text messaging. While the specifics vary from business to business, the common denominator is the search for new and efficient ways to convey information to hundreds or thousands of people simultaneously.

This trend is particularly evident in the world of politics; more and more, candidates at local, state, and national levels are taking advantage of mobile outreach to convey messages to their constituents from the campaign trail. Text messaging and voice broadcasting have changed the political game, and are making it simpler for undecided voters to access information directly from the horse’s mouth.

Apply the same mindset to your business and suddenly you’ll see why so many politicians are getting on board; when sales, promotional offers, and client updates can be automated and optimized, a company is better equipped to deal with a greater and broader clientele. 

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