Tuesday, February 14, 2012

Learn how Call Tracking phone numbers can increase marketing ROI on Wednesday, February 29, 2012 12:00 PM - 1:00 PM PST

There are so many places where online traffic comes from. It is fairly typical, however,  to list only one phone number on the landing page. Putting a unique phone number on a website just won’t suffice when web traffic is coming from so many different sources. Call Tracking offers businesses a solution to capture where incoming referrals source.

Call Tracking is increasingly becoming a tool utilized by businesses to measure ROI on advertising campaigns. It is by no means a new solution available to advertisers, but Call Tracking is not widely used in the small business landscape. For years, business owners could purchase new toll-free or local phone numbers and assign those numbers to an advertising medium, such as a billboard or a magazine ad.

Today a lot of the advertising dollars that were being spent on traditional advertising sources has moved online. While the medium has changed, the ultimate goal remains the same: Attributing profitable action to advertising spent.

CallFire, an Inc. 500 company, will demonstrate how its flexible Call Tracking solution allows you to track incoming calls from various online referral sources such as Google traffic, Google AdWords, or maybe something as specific as a banner ad. Our Call Tracking specialist, Jeff Spisak will present ways to dynamically serve unique phone numbers to visitors based on the referring website and how to utilize analytics tools to measure each of your advertising pipelines.

There are a multitude of ways a small business can utilize Call Tracking numbers to measure the effectiveness of its marketing efforts. CallFire’s Call Tracking platform allows you to increase advertising ROI, by tracking calls to their original placements and connecting callers to auto attendants to route the caller to the correct sales person.

To learn more about Call Tracking solutions, click here to register for the webinar.

Here are some additional resources to help your business call tracking campaign: