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Tuesday, November 4, 2014

SMS is the Most Cost Effective Marketing Strategy for Insurance Agents

By jpollack


Text messages
may not be as visually appealing as apps, but they do what they’re meant to do—get the word out. Insurance companies have jumped on the mobile marketing bandwagon with no plans to leave anytime soon, and find texting a particularly helpful tool.

Thursday, October 30, 2014

CallFire’s Political Poll: What Do Voters Want and How Do They Want It?

By sgera

Each political season, a variety of agencies initiate surveys and polls to gauge public opinion regarding how and why people vote. This season, CallFire sought to better understand political communication trends by administering a survey of our own. Seeking to understand how voters prefer to be contacted and what compels them to vote, CallFire’s polls produced some interesting results.

Tuesday, October 28, 2014

Halloween Marketing Ideas for Restaurants

By ndenholm
 
Halloween used to have commercial value for the last few days of October leading up to the night itself. Now, it’s a month long bonanza. Up to 40% of consumers even start their Christmas shopping before October 31st (according to the National Retail Federation), so it’s the right time of year to start angling for attention from consumers.
 
Thursday, April 16, 2015

​The Impact of Mobile Tech on Global Politics

By ndenholm
 
The internet and mobile technology are staples of life for many of our world’s citizens, including in countries still “emerging” and “developing.” Cell phones are particularly popular, and the internet has made serious headway as well, though smartphones are still somewhat rare in third-world countries despite growing a population of those who own the devices in countries such as Jordan, Lebanon and Chile.
 
Sunday, October 26, 2014

​Young People More Likely to Engage in Politics via Technology

By ndenholm
To note most people are attached “at the hand” to their mobile devices is nothing shocking or new. What is relatively new is how exactly younger people are choosing to use their devices, specifically with regards to politics.