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Thursday, November 13, 2014

5 Ways SMBs Can Streamline the Collections Process

By ndenholm
Half of all new businesses will fail within the first five years. Such nerve-shredding statistics are part of the reason startups and small businesses depend on steady income to remain solvent. One bad debt can mean the difference between a profitable quarter and a net loss. Three in a row and you could be done for.
 
Thursday, April 16, 2015

Why Movember is Such a Hit with Businesses Big & Small

By jpollack

To many people around the world, November is the month of the mustache. An enormous campaign for prostate cancer awareness, Movember is movement that has been rockin’ ‘staches for the cause. And for the past eleven years, this movement has affected the business world by creating partnerships and rolling out promotions side-by-side with the Movember Foundation for fun and donations. Here are five reasons why your business should ride with Movember this month:

Thursday, April 16, 2015

Trim the Fat from Your Ad Spend with Call Tracking

By ndenholm
 
Historically, one of the most elusive metrics for marketing departments is determining which ad dollars generate which results. Until relatively recently, the only way to figure out where business was coming from was to ask clients directly, and survey response rates are generally too low to get a true reflection of customer habits. It's like slinging mud at lots of different walls, and never being quite sure what's sticking because the lights are off.
Thursday, April 16, 2015

​Presidential Tech Tools Becoming Available to Local Politicians

By jpollack
 
Once upon a time, digital technology as a political campaign resource was only available to politicians with million-dollar budgets. However, online ads targeting voters using web browser cookies are now accessible to local politicians via platforms such as DemocraticAds.com. Once considered “bleeding-edge tech,” political cookies are part of what both main parties identify as a powerful campaign trend.
Tuesday, November 4, 2014

How to Vote for Net Neutrality

By ndenholm

The fact that Barack Obama is the first president in more than half a century to win at least 51% in two campaigns illustrates just how tightly contested and immovable our party affiliations are. Diehard reds and blues are more evenly distributed across the nation than at any time since the late 19th century. America is turning purple.