For the people of Nigeria, mobile technology brings better communications, but also political strain; the West African country is experiencing growing pains as it rises to become the continent’s largest mobile market.
In a recent TechCrunch article, author Nic Denholm compared television ad spending among the political candidates in this year’s presidential election.
The digital marketplace is one of the fastest to grow and evolve. Not only are consumers busier than ever before, they have an abundance of choice, making it tough to grab their attention at the expense of your competitors.
Talking to a customer service agent over the phone isn’t a favorite activity for many, as it usually revolves around some sort of complaint or service issue. However, such experiences are much more pleasant when the agent on the other end of the line sounds cheerful and happy. Happy agents beget happy customers, who call much less frequently than their irritated counterparts, and have fewer complaints when they do call.
Conferences, trade shows, conventions and expos present significant organizational challenges even when things go exactly according to plan. When unforseen circumstances arise - and they will - the organizers have to notify large numbers of attendees and co-ordinators at short notice, and in a way that guarantees everyone got the memo.
If your company depends on telephone communications to service customers and make business run more efficiently, you can benefit from phone dialing software. Many people think that phone dialing software is just for companies with large call centers and hundreds of employees making thousands of calls per minute. Phone representatives can quickly get from one call to another, as phone numbers are programmed to autodial the customer list.
One of the best ways for businesses to allocate money in an advertising budget is to spend the most on ad channels that are bringing in the most customers or potential customers. Call tracking is a great way to determine exactly where a company’s leads are coming from, so that emphasis can be put on reaching these people in a way that’s meaningful for them and profitable for you.
The Mobile World Conference, an international exhibit representing mobile operators, software companies, Internet providers, manufactures, retailers and other interests involved in the mobile ecosystem, gathered late last month in Barcelona, Spain.
