To say mobile technology is beloved by millennials is hardly shocking. Whether a smartphone, tablet, smartwatch, or any other device with the word “smart” attached, it’s favored by millennials. Businesses should pay close attention to millennials’ buying habits and create campaigns that cater to this group’s ongoing love affair with everything mobile.
Looking for ways to enhance the retail experience for your customers? Wondering how you can get those customers into your store, given the myriad of online shopping venues that are offering one deal after another? Turn to technology and join the digital age party.
Between 2006 and 2016, the number of U.S. households with solar panels increased from just 30,000 to more than one million. It’s a huge milestone for renewable energy efforts in the U.S. and a household trend that is expected to increase to almost four million homes by 2020.
Content marketing, particularly via mobile, is a multi-faceted endeavor that requires careful planning, execution, and analysis. When it comes down to it, it can be outright intimidating, and often times we forget the details of a campaign while focusing on big picture stuff like ROI.
Mobile security is on everyone’s mind lately, especially after Apple resisted cracking open an iPhone linked to the San Bernardino shooting last December.
Getting a real person on the phone when you dial a help desk has become more difficult over the years, if not altogether impossible at certain organizations. Instead of employing thousands of operators or customer service reps, the solution for the last 25 years has been interactive voice response systems (IVR), or more commonly, the automated voice you hear just before you’re dropped into the ubiquitous sounds of ‘please hold’ music.
The most recent example of a deployed chatbot is also a good example of what happens when a chatbot goes completely bonkers. In late March, Microsoft launched Tay—a female Twitter bot designed to communicate with millennials about everyday topics. Tay is a sophisticated AI that adapts through learning interactions on Twitter.
Automated interactive voice response - IVR - is commonly used as a way of reminding patients about medical appointments. It reduces the number of ‘no shows’ and helps healthcare professionals cut costs.
It’s been a struggle of parents around the world for hundreds of years: how do you get children to eat healthy food? Communicating nutritional information to young adults, in particular, was a concern that researchers recently put to the test. Dr.