Thanks to online reviews and social media, customers have a louder voice than ever before. That’s why today, more than ever, it’s so important to provide impeccable customer service. SMS marketing is a handy tool that you can use to help deliver the kind of customer service that earns rave reviews.

Email, social media, text messaging - it can be difficult to decide which marketing channel is going to work best for you. While SMS marketing is on the rise, there are businesses that feel a little hesitant to hop on board yet another new marketing bandwagon.

Rolling out a mobile marketing strategy takes work, and in the beginning all that work reaps rewards. But over time it’s natural that your numbers might start to flatline or take a dip. You don’t want all your hard work to be wasted. It’s important to continue to breathe life into your mobile marketing campaigns, keeping your subscribers interested and new customers signing up.

With around 90% of cellphone owners carrying their phone with them wherever they go, adding a text message call to action to your radio and TV ads is a must. SMS doesn’t just boast impressive open and read rates, text CTAs are also the most effective calls to action out there.

You might already have a mobile marketing campaign, but is MMS marketing part of it?

In today’s highly competitive marketplace, SMB marketing plays a vital role in helping small businesses succeed. Advances in technology have revolutionised marketing for businesses of all sizes, and there are now more ways to advertise than ever. 

How do you turn the New Year’s bump into long-term loyalty? It’s one of the most common issues for gyms across the country: sign-up rates surge in January, fuelled by our New Year’s resolutions, only to decrease over the course of the year.

Forward-thinking government agencies, like the Missouri Department of Transportation (MDOT), are looking to mobile technology to save taxpayers serious money. The Department of Transportation in Jefferson City, MO, is winning praise for its adoption of new technologies in its bid to save taxpayers millions.