According to figures from the Pew Research Center, 95% of Americans now own a cellphone of some kind while 77% own a smartphone. Add to that the fact that SMS has a staggering open-and-read rate of 98% and it’s easy to see why SMS marketing is creating such a buzz right now.

From mobile payments to voice-enabled apps, 2016 was a year that saw mobile technology develop fast. With competition fierce in the world of mobile, mobile tech companies are keeping their pedals to the metal in a bid to deliver new technologies that enhance the user experience.

MMS marketing campaigns are on the rise. Offering all the benefits of SMS marketing, MMS (Multimedia Message Service) has some unique advantages of its own. As well as adding the allure of graphics, photos and videos, there’s also no more 140-character limit to battle with. So you can say even more in just one message.

SMS marketing is one of the most versatile and accessible marketing tools available to businesses. A relatively low cost marketing option, text messages also land right in your customer’s pocket, increasing awareness of your company and providing info that’s easily shared. If you're looking for a better way to engage with customers, here are some of the ways SMS marketing for auto repair businesses can boost your performance...