Local advertising forms an important part of any overarching marketing strategy, and SMS marketing is ideally suited to the task.

Text message marketing is low cost and boasts an open and read rate that dwarfs that of traditional email and social media. It’s also simple to set up and easily customisable to complement any of your other marketing channels. Large and small businesses can benefit from reaching out via SMS.

The internet has changed the way we shop, and retailers need to keep pace. Online retail offers shoppers convenience and cost savings. Why would a customer shop instore for a product that can find cheaper online, with the purchase made at home and delivered right to their door?

Fast, direct, easily personalized, and with geolocating possibilities, SMS marketing is becoming an increasingly vital part of today’s successful mobile strategies. But it requires careful planning, timing and proper analysis of results in order to get it right.

As we continue to share more of our personal information via our phones - whether it’s personal photos on Instagram, rating the restaurant we’re eating in right now, or paying for a purchase online - mobile security has become an increasingly serious issue.

Interactive voice response (IVR) is an automated system that many healthcare facilities already benefit from. IVR provides a cost effective way of managing medical appointments and delivering important information to patients.

Beyond these common uses, IVR can also be employed to handle inbound calls and collect valuable patient feedback. The result is efficient information flow and appointment handling, while easing the pressure on medical staff.

There are only a few essential elements to every marketing strategy, including MMS and SMS marketing outreach. Get to know these four key areas to ensure that you’re giving your mobile marketing strategy a solid foundation to build on.

As with any marketing program, it is essential that you continually track your text marketing campaign using your metrics. This informs you not just of the success of a particular message or the trajectory of a long-running campaign, but it also highlights areas that are weak.

Which Metrics are the Right For You?

SMS marketing is perfect for small businesses. Affordable and simple to implement, it’s also incredibly effective - if you use it right...

Many brands are now looking to multimedia messaging service, or MMS, as the future of mobile advertising.

MMS shares all the benefits of SMS and adds some more - no more 160-character limits, and the ability to send multimedia ads, including videos and audio. Major brands like Starbucks and Ikea, and the CBS, Fox and ABC networks, have started using MMS marketing as part of creating more impactful outreach programmes.

There are lots of ways to make sure all the members of your hiking club are kept informed of the latest news, hikes and get togethers. Via email, your website, social media and text message, it’s easier than ever to keep groups up to date.

If you haven’t added a text program to your communication toolbox, here are five ways it can help your hiking club.