Wednesday, March 15, 2017
Everyone is Irish on St. Patrick's Day, a holiday that has quickly become one of the top party days of the year. You don't have to sell green beer to get people to choose your club for their chosen location to celebrate this holiday. The right promotional tactic can make your party the talk of the town. SMS marketing can help you to promote your celebration for a higher attendance. Read on for our CallFire guide to SMS marketing this St. Patrick's Day.

Easy to Call to Action

People can respond to a text CTA no matter where they are

One of the best reasons to incorporate SMS marketing into your marketing strategy is that it acts an easy but effective call to action across all channels. It is possible to include it on your flyers, print ads, posters, radio and TV spots, web pages, social media, and any other place where you promote your St. Patrick's Day party. You just need to add a keyword and short code or phone number, and your patrons can take action to find out more information about the party or receive a discount on admission. Texting has been found to be one of the most effective CTAs to use.

Strong Stand-Alone and Integrated Channel

SMS marketing is a versatile marketing channel that can be used as a stand-alone way to communicate with and market to potential and current customers and be fully integrated into your overall marketing strategy. It can help to cross-promote campaigns, not just as a call to action. It is possible to use your texting subscribers as an audience for promoting another campaign in another medium.

Widely Accessible

Texting is a widely accessible medium. Over 90 percent of American adults have a cell phone. The vast majority of these are SMS enabled. Even if customers do not have easy access to the Internet, do not have a social media account, or do not own a smartphone, they can still receive information about your club and St. Patrick's Day celebration through a text message. This makes it a much more inclusive channel with a larger pool of potential customers.

Avenue for Offers and Deals

One way to encourage guests to choose your club to celebrate St. Patrick's Day is by sending out offers, deals, and other discounts. This could be offering free admission, two-for-one drinks, free appetizers with drink purchase, or any other type of offer you wish to use. It may be beneficial to encourage your mobile subscribers to share the offers with their friends by rewarding them when they refer a friend, which in turn increases your party's attendance.

Stand Out from the Competition

Texting can help you to stand out from other clubs and draw a crowd

SMS marketing is a cost-effective solution for standing out from the competition. Although it is a powerful and effective way to market to and communicate with your customers, it is not widely adopted. However, around 70 percent of consumers want brands to market to them through texting. If you do this, you will have an edge over your competition. Plus, it does not take expensive graphics to create the campaign. This puts you on an equal footing even with the biggest clubs around.

For the best St. Patrick's Day celebration at your club, it is important to get people through the door with a promotion. SMS marketing can be a key tool in helping you to get the word out about your club and entice customers to choose your location for celebrating this popular party holiday.

Increase the attendence at your St. Patrick's Day party or any other event at your club by adding texting to your promotion tools.

Want to learn more?

Download our product guide to get started with Text Broadcast