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Thursday, April 16, 2015

CallFire Featured in CRM Magazine

By CallFire Blogger

At CallFire we are constantly looking for ways to add value to our SMB clientele. Whether that's making sure that businesses can have more dynamic conversation with their clients through text messaging, or integrating with their existing CRM tool to have a more streamlined form of communication, CallFire is empowering SMB's.

 

Wednesday, March 25, 2015

Mobile Success Through Accessibility

By CallFire Blogger
One of the most important facets of doing business online or via mobile applications today is a user’s ability to contact clients, customers, and subscribers instantaneously. This can be accomplished in various ways, such as an auto dialer with voice broadcasting, IVR solutions, and mass text messaging.
Thursday, August 13, 2015

Tips and Best Practices on How to Create an Effective iPhone Text Marketing Campaign

By CallFire Blogger

While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. According to a new MobileMarketer best practice guide there are some interesting new ways to engage iPhone users. Here are some of the interesting findings from the report:



Wednesday, July 15, 2015

The Zappos Customer Support Key Performance Indicators.

By CallFire Blogger
Software Advice recently authored an article on the key performace indicators the Zappos Customer Service Team incorporates into their self evaluations titled, "A Zappos Lesson in Customer Service Metrics". The article outlines the key metrics any support operations should take into consideration. Here is an excerpt from the article:
Wednesday, June 15, 2016

Election Night SMS Traffic Skyrockets in Battleground States

By CallFire Blogger
Mobile has changed the way elections are fought. The immediacy and the high open rates of text messages make it an ideal way campaigns syndicate information to volunteers. From mobile canvassing apps like Organizer and MiniVan, to informational tools like Votizen, mobile has become more and more pertinent to our election process.
Wednesday, March 25, 2015

CallFire CTO: How We Solved Our Data Challenge

By Anonymous (not verified)

At CallFire we are responsible for sending billions of calls and text messages. That’s a billion with a B. In response to Hurricane Sandra alone, we sent 1.9 million emergency broadcast notifications. Needless to say, we host a lot of data. Here are some numbers that illustrate the data challenges that CallFire infrastructure deals with:

 

Wednesday, March 25, 2015

The 3 Do' and Don'ts of Text Marketing

By Anonymous (not verified)
Business2Community recently released a best practice guide to SMS marketing on the 3 Dos and Don’ts of SMS marketing. The guide highlights the benefits of the medium. Texting is a perfect medium if you want to communicate with your audience immediately. Text messages have an open rate of 97%.