Monday, December 31, 2012
For years, phone trees have been the most efficient way for companies to conduct research and provide excellent customer service. That said, the technology has been around for quite a while and there is nothing more frustrating or off putting than a generic, difficult to use IVR menu.

When it comes to automated client interactions, customization is key. This is why, in the emergent realm of mobile marketing, IVR and virtual receptionist solutions are changing and adapting every day. Smart businesses put their money into customized solutions, such as CallFire’s APIs, which allow users to build and create specified voice and SMS gateway apps for their client base. This means that, regardless of the nature of your work, you’re able to dispense information and receive feedback on a grand scale with outreach strategies specific to you or your company.

In other words, cookie cutter won’t cut it anymore. With large corporations allocating larger budgets than ever before for mobile and SMS outreach, it’s important to keep ahead of the curve or risk being left behind.

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