Wednesday, March 25, 2015
Accuracy of the CallFire Polls Stands Up to Election Day Results
Election season is finally over. Campaigns throughout the country have used our solutions to get out the word about their campaigns and get people to the polls. Many campaigns have used our IVR tool to generate polling data about the state of their respective races. Recently CallFire initiated a series of battleground state polls to measure voter preference on the presidential election.
The 2012 presidential election results demonstrated the accuracy of our survey tools during this election cycle.
Wednesday, August 5, 2015
Text Marketing Case Study: Gold's Gym Ramps Up Sales Through SMS Marketing Initiative
At CallFire, we work with organizations of all sizes to create compelling text marketing campaigns to drive brand awareness and drive up sales. Recently we consulted with a Gold's Gym franchise in Wenatchee, WA to work on a membership drive that utilized a specialized keyword. The results? Well, they speak for themselves.
Wednesday, August 5, 2015
SMS Case Study: Carolina Panthers Drive Fan Engagement Through Text Marketing Campaign
Text marketing is emerging as a critical tool for businesses of all sizes to engage with their clients.
Wednesday, March 25, 2015
CallFire Included In NY Times Five Thirty Eight Election Modeling
Technology has indelibly changed the way political campaigns communicate. At CallFire, we take pride in the fact that are telephony solutions have changed the way that political campaigns and non-profits operate.
Wednesday, August 5, 2015
Utilizing Text Messaging to Improve Healthcare
Text messaging has near universal reach. With text message open rates nearing 97 percent, text marketing is a great medium to break through the clutter of marketing messages vying for acustomer’s attention.
With the near universal reach of the communications channel, the National Cancer Institute decided to utilize SMS text messaging for a far reaching smoking cessation program targeting teens and young adults.
Wednesday, August 5, 2015
Increasing Holiday Sales With Text Marketing
According to a new Mobile Marketer article, QR codes are looking to be the standout technology that will elevate existing marketing campaigns and take them to the next level. Brands like Target and Tourneau are using QR codes and text marketing to interact with customers and help increase revenue.
Thursday, August 13, 2015
CallFire Helps Produce Second Battleground State Polling in Virginia
We're deep into the final stages of the election. CallFire works with campaigns and non-profits to connect with voters and conduct live or automated polls. Through our dialer, voice broadcast, short code and IVR campaigns can connect with voters faster and smarter.
Wednesday, August 5, 2015
Google+ Debate Results: Will Technology Kill the Call Center?
Software Advice recently moderated a Google Hangout debate called, “Will Technology Kill the Call Center?” Representatives from IntelliResponse, Avaya, Drumbi and Etech Global discusses consumer contact channel utilization, technology and the impact of these trends on future call center.
Friday, March 13, 2015
CallFire Works With Research Group to Produce Election Polling Results
CallFire's telephony platform has been utilized by organizations spanning a number of industries. We work with a number of political organizations to help generate polling data. In a recent poll powered by CallFire, we gleaned some very interesting insights on the state of the 2012 presidental election. Here's an exerpt form the result page:
Monday, August 17, 2015
How To Kick Your GOTV Campaign Into Superdrive
If ever there was a year where technology was going to move democracy, 2012 is it. With an unprecedented amount of money being spent to sway the outcome of the election, the side that utilizes new technologies will position themselves for success in November.
