In 1991, the U.S. Congress enacted the Telephone Consumer Protection Act (TCPA) to regulate how marketers contact people. The goal of the TCPA was to protect consumers from intrusive calling practices. The act covered telemarketing calls, automatic dialing systems, and pre-recorded messages.

Technology has given us a wealth of tools to use when engaging prospects and customers, but which is best? And which should be used most often?

The answer is that you should integrate your marketing strategy; don’t think of outreach a process of using “either this solution or that one,” but rather one where all your tools are used in conjunction with each other.

Despite being such a short month, February is jam-packed with holidays. Black History Month and Valentine’s Day are perhaps the two biggest, but there are silly holidays as well; anyone a big fan of National Pizza Day on Feb. 9?

Businesses typically invest a lot of time and effort into external profit-building initiatives such as marketing promotions and outreach, mainly because they are directly tied to creating revenue. While these ventures are valuable and essential to growth, focusing on internal company activities is just as vital to a company’s overall success. And one of these internal factors that contributes to growth is effective employee communication.

Coordinating drivers’ delivery schedules, managing vendors and third parties, and ensuring packages adhere to regulations might feel like you’re herding cats, but in reality, balancing it all can be really easy.

Loyal customers can be a goldmine for your business. And the more loyal they feel to your brand, the greater chance they will become brand ambassadors, sharing your brand with others—without costing you a dime in customer acquisition. 

If you want to create a band of loyal customers who spend more money on your products and act as another promotional arm for your company, read on.

Getting customers to love your business is not as easy as posting some cool Instagram photos and advertising special discounts. Your customers are looking to have an experience with your brand and the more pleasurable and consistent you can make these experiences, the more sales you will make—and the more your customers will adore you.

How many times have you asked your customers to call an 800 number to learn more or get in on the deal of a lifetime, just to wonder if this is really this best strategy for engagement?