Text marketing has become an essential part of a brands marketing efforts. When executed properly, SMS marketing can yield impressive results. The ubiquitous usage of cell phones and the high text message open rates make text marketing an effective means of breaking through the clutter vying for a consumer’s attention. A well executed SMS marketing campaign requires a lot of planning and strategizing.

1. 28% of US C-level execs used their mobile phone to do research on business purchases. Comparatively 25% of non C-level execs made business purchasing research on their smart phones.

Around the world, more than 60 million children of primary school age lack adequate access to education. Most will never learn to read or write. In particular, young girls receive less instruction, and what they do receive is often of lower quality.

When you hear the term power dialing, the general thought that comes to mind is Telemarketing, which usually has a negative connotation in the general population. However the use of autodialing goes far beyond the marketing world. In fact, quite a few common uses help us in ways we rarely think of. Let’s look a few of those uses:

Campaigns are here today, gone tomorrow. Resources are short and time is scarce. The relatively short shelf life of a campaign makes investing in expensive software not realistic. Installation of costly equipment for a campaign that usually lasts for six months rarely makes sense and when you have multiple offices it makes even less sense. One of the most glaring examples of this would be buying a dedicated campaign phone line. For one, installation of a phone a system is both costly and is time consuming.

In December of 2011, the US Call Center and Consumer Protection Act was introduced in Congress. The bill would refuse federal grant or loan programs to companies with offshore call center operations. It would also require offshore call center employees to reveal their location to U.S. consumers and give them the option to be transferred to a domestic call center.