Pay Per Click (PPC) advertising has changed the way businesses drive traffic to their website. In addition to generating web traffic to a site, PPC also offers a number of tools to measure online analytics. PPC becomes most optimized when a lead conversion can be associated with a specific campaign, ad, keyword, and landing page. While Adwords and other PPC channels offer some very valuable tools to measure campaign efficacy, often what is most forgotten, is the most integral portion of the lead conversion process—the phone call.

GOTV mobilization is a challenge for any campaign. How a campaign allocates its resources in this late, crucial stage of the campaign can make the difference between winning and losing.

On April 7th, the New York Times ran an article noting the explosive growth of spam text messaging.

In our modern busy world, it’s becoming harder and harder to not only reach your audience, but stick with them. Almost everyone has a cellphone or a smartphone nowadays, so a successful marketing campaign should include SMS text messaging.

There are numerous SMS marketing advantages for small businesses and organizations needing to increase sales, without increasing their advertising budget. It has quickly become the leader in the text marketing advertising medium and for good reason.

CallFire is constantly trying to innovate its SMS text messaging platform. There's no better example of this than our latest platform with the addition of "textable" virtual numbers. So what exactly is a long-code?

In December of 2011, a bill was introduced to Congress that would refuse federal grant or federal loan programs to companies that have offshore call center operations. The US Call Center and Consumer protection Act requires that offshore call center employees reveal their location to U.S.

The average media consumer is buffeted by television commercials, pop-up ads, streaming video on the web, and an array of print ads and other visual distractions over the course of a day. So if you’re trying to build your brand or win an election, it’s hard to get noticed. It’s even harder to surprise people. But there’s hope in one of the great science fiction writer Arthur C. Clarke’s three “Laws”: Any sufficiently advanced technology is indistinguishable from magic.