In the relatively new world of the mobile smartphone, there’s a great deal of published data that can be confusing to sort through. Recently Google partnered with Nielsen to better understand how consumers use their mobile phones when they decide to shop. There are several key aspects of the study which pertain to mobile marketing and consumers’ mobile habits.

The growing need for businesses to have excellent customer service has been compounded by the ubiquity of the mobile user. More than 90% OF U.S. adults own mobile phones – many of which are smartphones – and therefore their access to the internet is constant, all day and everyday. Customer-obsessed companies are rising to the challenge, and taking all of the winnings.

According to a new report by Adobe and eConsultancy, consumers are spending an average of 103 minutes per day on their smartphones, and a great deal of that time is spent using apps and the mobile web. Time spent on mobile devices increased by 9% in 2014, surpassing even TV in the level of engagement. It’s time to take advantage of that increase in mobile engagement, and mobile content will be key!

According to the Telephone Consumer Protection Act, or TCPA, companies are not allow to send automated text messages to mobile phone users without express written consent. And according to plaintiff Mr. Noah Duguid, the social media behemoth Facebook did just that.

Just like any holiday, St. Patrick’s Day is an excellent opportunity to raise awareness for your business – and have some fun in the process! Everyone in the US loves St. Patrick’s Day for the camaraderie, the history, and the wonderful celebration of the people of Ireland. Here are four great ways that you can market to your customers in the days leading up to the holiday (without just relying on the Luck of the Irish).