Mobile technology continues to evolve at a very fast rate, with new capabilities and new risks also evolving. With that in mind, check out six necessary skills developers might want to look into before 2016 comes to an end:

As a food and beverage industry marketer, it’s good to stay abreast of current trends. Gone are the days when you simply send out mailers with coupons to build up your customer base during the slower hours. These days, you have to meet your guests right where they stand – and mobile marketing has the power to do just that.

One in five Americans own a smartphone, and most of these people are using their apps. App viewership has increased by a fifth as well (according to Localytics). The trend in app use is continuing to grow. As a desktop marketer, you know you have to follow the trends, but will the same tactics get you in front of your app-using customers?

When it comes to ad buying, the latest trend is programmatic advertising. Media exchanges rave about it on their blogs, and every corporation seems to be swearing by it in light of consumer culture. As customers begin to show ever more reliance on their smartphones for all of their digital needs, businesses appear to be buying up as much programmatic as possible. According to two independent studies by ChoiceStream and the IAB, the opposite may actually be the case.

Even for veterans of the real estate business, an open house can appear dreadful. Home buyers often seem to have difficulty getting out of their own homes during viewings, often wary of inviting strangers into their homes and wanting to gauge interest for themselves. Realtors have it the hardest: trying to get the sellers out and get the potential buyers in can feel like herding cats.

The mobile marketing trends in 2015 are shifting: many of the trends predicted last year are coming to fruition, AND others that we couldn’t possibly predict are cropping up. Here are six trends that we will see in 2015 and beyond.