If you’re debating whether or not to increase your ad spend on mobile marketing this year, consider how the landscape has changed. Many businesses have noted the necessity of mobile marketing for their brands, and there is still plenty of ad space for marketers to grab hold of. No one wants to be left behind, using only classic marketing techniques or simple desktop marketing.

As with any holiday, Memorial Day offers the chance for large and small businesses alike to increase sales, spread brand awareness, and gain new customers in addition to engaging current ones. A holiday that’s considered the official kick-off to summer, Memorial Day is not just about beer, barbecues, and pool parties of course; it’s also about remembering fallen soldiers and what it means to be American.

Check out a few Memorial Day marketing ideas to implement:

When you’re considering how you want to roll out your next mobile marketing campaign, consider incorporating MMS into your strategy. MMS (or Multimedia Messaging Service) is like the bigger, stronger cousin of SMS text messaging: MMS allows you to send texts with different media, namely striking images.

When launching a mobile marketing campaign, it’s essential to remember that failure to comply with mobile channel guidelines is a surefire path to legal trouble. Even huge companies have faced lawsuits because of compliance failure, such as Papa John’s.

An effective voice broadcasting campaign is a great way to save both time and money, as it allows you to communicate with hundreds of thousands of potential and actual clients at once via one spot-on message. Used correctly, a voice broadcasting strategy significantly improves customer relations and experiences. Correct use not only means effective use, but also following federal do-not-call and phone marketing guidelines.