Thursday, April 23, 2015

An effective voice broadcasting campaign is a great way to save both time and money, as it allows you to communicate with hundreds of thousands of potential and actual clients at once via one spot-on message. Used correctly, a voice broadcasting strategy significantly improves customer relations and experiences. Correct use not only means effective use, but also following federal do-not-call and phone marketing guidelines.

Some of the most common applications of voice broadcast include appointment reminders, policy changes, shipment delay notices, and facility condition notices, all of which customers are happy to receive. Also a method of generating leads, voice broadcasting campaigns add interaction, warmth, and personalization that email and snail mail campaigns simply cannot.

So how do you find the right voice broadcasting strategy for you? Check out the following tips:

Keep It Short and Sweet

Create a voice message that’s nice and short. So long as it maintains optimal content value, you’re in good shape, as people tend to listen to messages for a few seconds before hanging up. The longer your message, the fewer leads you’ll generate. A 60-second message is okay, however 30 to 40-second messages are best. And get their attention right up front.

Be Clear

Keep your message clear and concise, as you’re calling people throughout the day. Simple is best if you want a positive response, such as messages that say, “Press [number] to speak with a live rep.” Let them know a clear path to action.

Use a Relaxed, Friendly Tone

Record your message using a relaxed, friendly tone, and ensure excellent sound quality. Long pauses, static, and skips are all big no-nos, as are messages that sound robotic. Make it seem like you’re having a conversation, and try to grab consumer attention in the first two or three seconds. They should feel that a live agent is calling—not a robot.

Mention Other Communication Channels

Make quick mention of other available communication channels, such as your company email address, website, and Facebook page. Whatever your other communication channels are, it’s important to touch customer at a various branded mediums. Request communication preferences from customers for best results.

Allow For Easy Opt-Out

Follow FFC guidelines and make certain to give customers the ability to opt-out of calls and other notification services at any time.

Change As Needed

Change your voice broadcasting message, tone of voice, and call to action as needed, such as when your response drops below the average for no discernible reason. Have a meeting with team members if necessary to discuss what you can do differently, such as making the message shorter or using a friendlier tone. Analyzing campaigns and constantly optimizing is a crucial practice.

Implement these strategies and see if you don’t notice great results with your voice broadcasting campaign.