Expanding your SMS audience can be a Catch-22. Brands that don’t have a large SMS audience don’t typically market their SMS programs aggressively. And weak marketing means audiences don’t know they can opt-in via SMS, so they don’t participate.

To build your SMS audience, take charge and break the cycle. Here are five reasons customers opt in to SMS programs:

Short Message Service (SMS), better known as “texting,” has been around for decades. Introduced in the early 1980s, texting took off in the mid-2000s, becoming the most widely used data application with about 3.5 billion active users by the end of 2010, according to a recent TechVibes article.

Once again, Pushbullet has broadened the capabilities of its useful app with the incorporation of SMS encryption. In the recent past, the app, which serves to link all data between personal devices, functioned by storing your data on the servers in plain text: a simple method, yet susceptible to cyber-attacks. The demand for security nowadays has caused many users to call for more protection from Pushbullet’s development team.

Business executives the world over are embracing mobile technology. Capabilities once reserved for the rich elite are now accessible by even the most cash-strapped start up or sole trader.

2014 was a banner year for Back-to-School advertising, and this school season has the potential to take things even further. The National Retail Federation reports that, in past years, consumer spending on school supplies increased from $72.5 billion in 2013 to about $75 billion last year. Further, the experts at eMarketer claimed that $27.38 billion of Back-to-School spending in 2014 was done online.

As we approach the start of a new semester, businesses big and small are gearing up to hit campuses all over the country. Brand-conscious college students are a key demographic for fashion retailers, publishers, food and beverage makers and stationery manufacturers looking to score new business - business that could last them for years to come.

When setting up a Voice Broadcast recording for your incoming or outgoing calls, it is crucial to prepare a flawless script. While Voice Broadcasting can produce some pretty terrific results – increasing your ROI and customer awareness – it can also have disastrous results if you are not careful. Here are three easy steps that you can employ to write a Voice Broadcast that works for your business:

SMS has become a B2C marketing go-to thanks to the powerful combination of high read rates and excellent ROI. And while it’s been successfully implemented as a method of targeting audiences with specific products and services, SMS has rarely been utilized as a B2B marketing tactic.