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Wednesday, September 16, 2015

Text Messaging Is Changing Corporate Communication

By jpollack

A decade ago, email had replaced print in corporate offices worldwide. Today, text messaging has started edging out email, as staffs become increasingly mobile and emails go increasingly unanswered.

Texting, also known as SMS (short message service) messaging, allows professionals to communicate with one another quickly. The use of texting “blasts” allows a company to contact everyone in a department or throughout the organization quickly, a crucial tool in an emergency.

Friday, September 11, 2015

Could Social Media Join SMS in the World of Patient-Doctor Communication?

By jpollack

In 1996, the Health Insurance Portability and Accountability Act (HIPAA) was enacted by Congress and signed into law by President Clinton. This legislation was designed to improve the continuity of information across the medical industry including insurance coverage for groups and individuals, as well as to fight against fraud and bureaucratic waste.

HIPAA, however, was written before the full breadth of the Internet had been realized and was well before the mass digitalization of personal records.

Thursday, September 10, 2015

Mobile Scores Big With NFL Fans

By jpollack

Football season is fast approaching, which equals jersey wearing, tailgating, and hoping your favorite team makes it to the playoffs. Today’s game is dramatically enhanced for the fan via mobile use, as it provides a closer connection to the game among other perks. As you get ready to enjoy fall’s favorite sport, check out some of the many ways mobile technology is scoring touchdowns with fans:

Monday, October 5, 2015

Infographic: Tackling the Flu with Text Messaging

By ndenholm
The flu virus costs the economy billions each year - but it doesn't have to be this way. Increasing the number of people who get vaccinated will reduce the number of sick days for children and workers alike. This infographic highlights the scale of the problem and the role of SMS messaging in promoting flu shots.
Thursday, September 3, 2015

7 Fall Marketing Ideas

By jpollack


School is back in session, and the nights are getting longer. Time to put away the surfboard and put on your coat because fall is upon us. If you missed the opportunity to advertise for Back-to-School or the end-of-summer, fear not. We put together seven great marketing ideas to kickstart and power up your business through the coming season.

Monday, October 5, 2015

Infographic: How Mobile Has Transformed Education

By ndenholm
Anyone who remembers going to school weighed down by a bag of seam-busting textbooks and leaky pens would be astonished at the tech revolution that's taken place in our education system. Tablets and smartphones are accessible to the vast majority of students, and classrooms are increasingly harnessing the power of the Internet and mobile apps to help our kids learn more effectively. Check out our infographic for some of the key changes to have taken place over the last few years...