You’ve seen it when you log onto your Facebook account: ads that seem to speak directly to you and your needs. They might even be from companies whose website you’ve recently visited or they contain content related to a recent online search. Magic? Not exactly, it's Facebook’s ad exchange program, or FBX, and it has reshaped marketing and social advertising.
When an environmental disaster strikes, it’s always a shock, even if a community is prepared for the worst. The aftermath of these disasters always includes those looking to help, whether via monetarily, food supply or other donations. SMS disaster aid campaigns are increasingly popular as they offer quick and easy ways to learn about the event/situation and provide support.
Before we delve into which generation is the best target for mobile marketers, let’s first define what they are: Millennials and Gen Z .
In today’s hi-tech, fast-moving society, where information and purchases are simply a few clicks away, shoppers are often turned off from the traditional brick-and-mortar experience. Many consumers are opting to bypass the long lines and dizzying array of merchandise for the quick and easy option of online purchasing. And now more than ever, mobile has taken over as a leading channel for online retail sales.
