We live in an age of free content, making mobile marketing incentives all the more essential in terms of brand loyalty. Limited-time offers, location-based discounts, text coupons—all are well-tested strategies regarding opt-in incentives. So what exactly makes an incentive appealing to customers? And what about combining mobile marketing incentives with other marketing strategies and creating a fantastic campaign? Let’s review:

When thinking about mobile search and SEO optimization, the most important thing to remember is that mobile visitors are able to find what they’re looking for in a way that best fits their device.

Mobile and PCs are very different.

The phrase “I need more ‘Me’ time” is one that resonates with most people, and for good reason. Luckily, the last few years have seen mobile industry advances that put “Me time” at millions of user fingertips. According to Arbitron Mobile, each user spends about 864 minutes of “Me Time” on their mobile devices each month.

Conducting good research is important for any kind of campaign. It allows you to learn about your target audience, know what products and services are most popular and how best to reach your audience and when. By gathering data and statistics, marketers can focus their efforts where results are sure to pay dividends.

In the beginning--the beginning of the Internet, that is--marketers were limited in how they reached their audiences. One option was the tacky pop-up ads that peppered Web 1.0, while the other was blanket emails sent to pretty much any existing email address.

Three words: Keep...It...Simple.

China houses some 500 million smartphone users, which unsurprisingly has dramatically changed how Chinese consumers purchase products. Their commercial economy responded to this change using assorted mobile marketing strategies similar to those created in the U.S. and Europe. Now the question is whether such tactics will work as effectively in China as they do in the western world, or if fine-tuning is required.