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Thursday, April 16, 2015

Starbucks Leads the Pack for Mobile Payments

By jpollack


In early spring of 2009, Starbucks launched its mobile card app in a humble sixteen stores. The program spread like wildfire. Nowadays many consumers pay for their coffee using a barcode displayed on their mobile phones, scanned at the point of sale. Astoundingly, this technology has lifted Starbucks’ mobile payment revenue beyond that of many other companies – including tech giants like Apple and Google.

Tuesday, December 9, 2014

4 Tips for The Next Generation of Event Marketers

By ndenholm
 
In a world where commerce is increasingly conducted online, events planners have to think outside the booth if they want to continue reaching an audience. Let’s face it, traditional events – where you actually have to go somewhere and talk to people in the flesh – are anathema to many young people. Conferences and Expos potentially contradict the whole concept of inbound marketing.
 
Thursday, December 4, 2014

6 Event Marketing Strategies to Bolster Brand Awareness

By jpollack


Looking to increase brand awareness during the holiday season and into the New Year? Entertainment marketing ideas that promote brand awareness are plenty, but which ones actually make a splash? Let’s review six event marketing strategies that have proven to aid marketing efforts:

Wednesday, December 3, 2014

​4 Free Marketing Tactics for Events Organizers

By ndenholm
 
Negotiating the tight budgets and narrow profit margins of the events industry can be a headache. Sometimes you wish you could spend a little more time and a little less money on your marketing strategy. Luckily, there are plenty of ways to generate free publicity for your next event. Check out our top four easy-to-implement marketing tactics for events organizers:
 
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