As over 3.5 billion mobile technology users flood the market, the industry of mobile marketing skyrockets alongside, making for one of the fastest growing advertising mediums today. Tech research firm eMarketer approximates that mobile ad spend will increase 400% by 2016, from $8.4 billion to $37 billion.

Most modern businesses have by now caught on to the power of social media as a marketing tool. Some have begun augmenting their web campaign with mobile SMS marketing. To have a really successful campaign, the key is to link each marketing channels in a way that serves their mutual advantage. The web has a huge potential reach, while a good text contact list offers targeted opportunities to engage with customers on a more personal level.

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With over 95% of texts read and phone calls answered by recipients, the customer relationship industry has found one of the smartest new methods of engaging with consumers: mobile marketing. This open rate outperforms both email marketing (around 10-20% open rate, depending on the industry) and direct mail flyers.