Thursday, March 26, 2015
Tuesday, November 18, 2014
Mobile Purchases Expected to Increase this Christmas
Mobile Purchases Expected to Increase this Christmas
Mobile spending is expected to explode this Holiday Season, as more businesses latch on to the benefits of marketing specifically to tablets and smartphones. New data from Hipcricket shows 53% of shoppers plan to spend more money through their mobile device in 2013 than they did last year.
Mobile spending is expected to explode this Holiday Season, as more businesses latch on to the benefits of marketing specifically to tablets and smartphones. New data from Hipcricket shows 53% of shoppers plan to spend more money through their mobile device in 2013 than they did last year.
Tuesday, November 26, 2013
The Extraordinary Power of Geofencing
It might not feel like it, but the web marketing industry is young. Very young. In fact, even if you regard the earliest days of the internet as some sort of marketing gestation period, the notion of reaching lots of consumers online would still barely be out of high school.
Thursday, March 26, 2015
FCC Regulations Shape Mobile Marketing Trends
Thursday, March 26, 2015
How Text Messaging is Changing Corporate Events
In the hustle and bustle of any large event, plans change. They change at the last minute. It doesn’t matter whether you’re running a trade show, and expo, a conference or a convention, attendees are usually spread thin, running from keynote speech to workshop to social event and back again. Organizers have a headache keeping up with even the most efficiently run event.
Thursday, March 26, 2015
Text Messaging Proves Its Worth Among Church Groups
All over the US, churches and religious groups are discovering the huge boost that text messaging can provide to their community outreach efforts. Nearly half of all teens cite text messaging as the single most important factor when deciding which cell phone or plan to buy. This is a key fact for churches who have difficulty engaging with teens and young adults.
Thursday, March 26, 2015
How Sports Organizations are Using Text Messaging
The opt-in SMS user market is increasing by around 100% year on year, and 98% of texts are opened and read within fifteen minutes of being received. These statistics have prompted a flood of businesses to start using mobile technology as part of their ad campaigns. One of the biggest beneficiaries has been the sports industry, which is leveraging the power of texting to communicate with fans and sustain interest throughout the season, and beyond.
Thursday, March 26, 2015
Mobile Marketing: The Basics
By the end of 2013, it’s reckoned that 1 billion smartphones will have been sold in that one year. More than half of all Americans already use their phones as web browsers on a daily basis, and 80% use them to shop.
Tuesday, November 19, 2013
Wearable Tech Integrates with Mobile Technology
According to ABI Research, the wearable device industry is projected to sell 100 million units annually by 2016 and expand to $19 billion in sales by 2020. These products have been enhanced tremendously as consumers become more interested in wearable devices.
Thursday, November 21, 2013
Apple Launches Raft of New Features with iOS7
Described by Apple as the “most significant change to the mobile operating system since our first iOS platform,” iOS7 has improved on its predecessor in a number of ways. In a sense, the pared-down interface is more of a devolution than an evolution, although there’s no shortage of new features to excite even the most jaded iPhone user.