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Monday, September 29, 2014

Five Online Marketing Tips for Small Businesses

By ndenholm
 
There’s never been a better time for small businesses to market themselves, and it’s all thanks to the democratizing power of the internet. Anyone can develop an online presence at virtually no cost. Social media and blogging can be done for little more than the cost of a web connection and a big chunk of time.
 
Monday, October 13, 2014

5 Common Mistakes Made by Small Business Marketers

By jpollack


Figuring out how to market your business correctly is a challenge for many small business owners, especially if an owner doesn’t have much help and funds are limited. Understanding how to best market your business and reach your target audience is a lot easier if you avoid the following five mistakes:

Thursday, September 25, 2014

Why Every Realtor Should Use IVR

By jpollack


IVR, or Interactive Voice Response Technology, is something every real estate agent should utilize. Why? Rather than spending most of your budget on marketing hoping the phone will ring, or losing sleep because you don’t want to miss a call, you could use IVR, a simple yet highly-effective tool more commonly known as the “call capture hotline.”

Friday, September 19, 2014

Text Messaging and Community Groups: Outreach on a Shoestring

By jpollack


Working for charity or other nonprofit organizations requires devising viable outreach options that won’t make a serious dent in the budget. Text messaging is one cost-effective outreach possibility that lets organizations reach a large number of people without paying through the nose. Check out some of the many benefits text messaging provides community groups of all types: