Social media and apps have become useful tools for the restaurant business, helping them reach out to a younger audience and expand their ROI. With so much material out there vying for attention, choosing the right platform for your message is more important than ever. Enter: text message marketing.

Retail giants have realized the power of mobile marketing, with SMS open rates consistently remain above 90%. A recent UK study by Textlocal indicated a 38% increase of people adding themselves to retail SMS lists, with an estimated 7.18 million users going the retail text messaging route by 2015. Young, tech-savvy consumers are among those turning to their phones to search for products, and retailers are enjoying much success with this avenue.

A Missing Person

In the early morning hours on August 4, 2013, cell phones across California were abuzz with a distress signal after law enforcement issued an Amber Alert for the alleged abduction of a teenager whose mother and brother were found murdered and in a burning house in San Diego.

Reaching many customers simultaneously became a staple financial services industry practice with the birth of email blasts. While sending mass emails isn’t too difficult, ensuring such emails reach and engage readers is a bit more challenging. Fortunately, text marketing has a much higher open rate. Below are three of the top mobile text marketing campaign benefits: